Add a "Read More" Link

Use a Read More link in your email to display additional content when recipients click the link. You can link to a browser-based copy of your email using conditional merge tags to display additional content, or use anchor links to add multiple Read More links.

In this article, we'll walk you through 2 ways to add a Read More link or links to your email in the new builder and the classic builder.

Before you start

Here are some things to know before you begin this process.

• This article shows you how to add links using merge tags. We recommend that you read Getting Started with Merge Tags if you haven’t used merge tags before.
• Read More links are stored as relative links in Gmail. This means that recipients will be sent to the correct link within the email, but they won’t be linked to an external page, such as your email archive.
• Links that are made up entirely of merge tags, like Read More links, can't be tracked in click reports.
• Gmail clips emails that are larger than 102KB, hiding the full content behind a “View entire message” link. Use Read More links to avoid this, and to ensure that opens are tracked.

Add a single Read More link

A Read More link limits the amount of content visible in your recipient's inbox. When a recipient clicks the Read More link, they'll be directed to the browser-based copy of your sent email, where they can view your content in full.

Add a single link in the new builder

In this example, you’ll learn how to add a Read More link in a Paragraph content block.

To add a Read More link to your email using conditional merge tags, follow these steps.

1. Click the Paragraph block you want to work with, or drag and drop a new one into your layout.
2. Enter the introduction or teaser text for your email.
3. Enter this code under your introduction or teaser text. We recommend you paste without formatting.

   *|IFNOT:ARCHIVE_PAGE|*   
   Read More   
   *|END:IF|*
   

4. Highlight the Read More link text, then click the Link icon in the toolbar.
   
5. Enter the *|ARCHIVE|* merge tag into the Web Address (URL) field.
   
6. Click Save.
7. Add the *|IF:ARCHIVE_PAGE|* merge tag just before the content that your recipients will see after they click the Read More link.
8. Add the *|END:IF|* merge tag after the content to close the conditional statement.
   
9. Click Save and exit.

Great job! We recommend that you preview and test your email before you send it.

Add a single link in the classic builder

In this example, you’ll learn how to add a Read More link in a Text content block.

To add a Read More link to your email using conditional merge tags, follow these steps.

1. Click the Text content block you want to work with, or drag and drop a new one into your layout.
2. Enter the introduction or teaser text for your email.
3. Copy this code.

   *|IFNOT:ARCHIVE_PAGE|*
     Read More
   *|END:IF|*
   

4. Click the Paste as Plain Text icon in the toolbar.
   
5. In the pop-up modal, paste in the copied code and click OK.
6. Highlight the Read More link and click on the Link icon in the toolbar.
   
7. Enter the *|ARCHIVE|* merge tag into the Web Address (URL) field.
   
8. Click Insert.
9. Add the *|IF:ARCHIVE_PAGE|* merge tag just before the content that your recipients will see after they click the Read More link.
10. Add the *|END:IF|* merge tag after the content to close the conditional statement.
11. Click Save & Close.

Great job! We recommend that you preview and test your email before you send it.

Add to the source code in the new builder

If you're comfortable working with the underlying code of a Mailchimp email, you can add the Read More link directly in the HTML.

To link to your email from your source code in the new builder, follow these steps.

1. Click the Paragraph block you want to work with, or drag and drop a new one into your layout.
2. Enter the introduction or teaser text for your email.
3. Click the Code tab in the side panel.

4. Enter this code where the Read More link should appear.

   *|IFNOT:ARCHIVE_PAGE|*
   <a href="*|ARCHIVE|*">Read More</a>
   *|END:IF|*
   

5. Click the Design tab to return to the visual editor.

6. Add the *|IF:ARCHIVE_PAGE|* merge tag just before the content that your recipients will see after they click the Read More link.
7. Add the *|END:IF|* merge tag after the content to close the conditional statement.
8. Click Save and exit.

Add to the source code in the classic builder

If you're comfortable working with the underlying code of a Mailchimp email, you can add the Read More link directly in the HTML.

To link to your email from your source code in the classic builder, follow these steps.

1. Click the Text block you want to work with, or drag and drop a new one into your layout.
2. Enter the introduction or teaser text for your email.
3. Click the Source < > icon in the toolbar.
   
4. Enter this code where the Read More link should appear.

   *|IFNOT:ARCHIVE_PAGE|*
   <a href="*|ARCHIVE|*">Read More</a>
   *|END:IF|*
   

5. Click the Source < > icon to return to the visual editor.
6. Add the *|IF:ARCHIVE_PAGE|* merge tag just before the content that your recipient will see after they click the Read More link.
7. Add the *|END:IF|* merge tag after the content to close the conditional statement.
8. Click Save & Close.

Add multiple read more links

Use anchor links to add multiple Read More links in your email. Anchor links send recipients to a specific section of your email.

Add multiple links in the new builder

To add multiple Read More links in the new builder, follow these steps.

1. Click the Paragraph block you want to work with, or drag and drop a new one into your layout.
2. Enter the introduction or teaser text for your email.
3. Place your cursor at the end of your content, then click the Anchor icon in the toolbar.
   
4. In the Anchor properties pop-up, enter the anchor name. We recommend that you don’t include spaces or special characters in your anchor name. Use unique names for each anchor link so recipients will be sent to the right place.
   
5. Click Save.
6. Enter this code under the introduction or teaser text. We recommend that you paste without formatting.

   *|IFNOT:ARCHIVE_PAGE|*   
   Read More   
   *|END:IF|*
   

7. Highlight the Read More text, then click the Link icon in the toolbar.
8. In the Text Link pop-up, use the Link to drop-down and select Anchor.
9. Click the Select an Anchor to link to drop-down and choose your anchor.
10. Click Save.
11. Add the __*|IF:ARCHIVE_PAGE|*__ merge tag before the content that will display when recipients click the Read More link.
12. Add the *|END:IF|* merge tag after the content to close the conditional statement.

Repeat these steps for every Read More link. We recommend that you preview and test your email before you send it.

Add multiple links in the classic builder

To add multiple Read More links in the classic builder, follow these steps.

1. Click the Text content block you want to work with, or drag and drop a new one into your layout.
2. Enter the introduction or teaser text for your email.
3. Place your cursor at the end of your content, then click the Anchor icon in the toolbar.
   
4. In the Anchor Properties pop-up, enter the anchor name and click OK. We recommend that you don’t include spaces or special characters in your anchor name. Use unique names for each anchor link so recipients will be sent to the right place.
   
5. Enter this code under the introduction or teaser text.

   *|IFNOT:ARCHIVE_PAGE|*   
   Read More   
   *|END:IF|*
   

6. Highlight the Read More link text, then click the Link icon on the toolbar.
7. In the Insert or Edit Link pop-up, enter the name of your anchor.
8. Click Insert to create the link.
9. Add the __*|IF:ARCHIVE_PAGE|* merge tag before the content that will display when recipients click the Read More__ link.
10. Add the *|END:IF|* merge tag after the content to close the conditional statement.

Repeat these steps for every section you want to have a Read More link. We recommend that you preview and test your email before you send it.