What’s inside:
Warning signs that a client’s spamming and tips on how to handle the situation, including:
- How to spot a dirty list
- Checking your client’s reputation
- Agency mistakes
- Confronting clients
We originally created MailChimp to help creative agencies (web developers, freelancers, advertising agencies and more) send beautiful email campaigns on behalf of their clients. Now we manage more than 3 million MailChimp users with hundreds of millions of subscribers. So we’ve helped a lot of agencies help their clients with email. Unfortunately, this also means we’ve had to shut down a lot of agency accounts for their clients’ bad email-marketing practices. This guide will help you recognize warning signs that your client is spamming and learn how to react.
Excerpt
When people attend a trade show, they usually buy their tickets online and submit their email address. The host then gives their email address to the companies that are exhibiting at the show. Companies can theoretically use this list to find prospects who plan to attend the show, and reach out to them. That’s fine, as long as the communication is one-to-one. But if they send an email campaign to the entire list, it’s spam, and they’ll get reported for it.
