MailChimp’s researchers are constantly analyzing data to help you make the most of your email newsletters. Our charts show you how factors like send time can affect your open rate. Our reports share in-depth observations about broader industry topics, explain the effects of list segmentation, and help you determine how your email campaigns perform compared to others in your industry.
More links generally means more clicks, though be careful to balance them properly with content.
The more a list correlates with lists available for purchase online, the higher the spam complaint rate is when sent to.
For example, Hotmail email addresses spend, on average, 7% more than Comcast addresses.
| Hotmail | AOL | Yahoo | Gmail | |
|---|---|---|---|---|
| AOL | 0.70% | |||
| Yahoo | 6.40% | 6.20% | ||
| Gmail | 3.70% | 4.90% | 1.80% | |
| Comcast | 7.30% | 7.50% | -0.40% | 0.40% |
Subscribers are likely to open email after 12pm, and the most active hours are 2-5pm.
Most emails are sent between Monday and Friday, with the highest volume on Tuesday and Thursday. More subscribers open email, however, on Wednesday and Thursday.
Your newest subscribers are your best subscribers. They’re most engaged immediately after signup, and then trail off over time.
