MailChimp’s researchers are constantly putting together data that will help you get results from your email newsletters. From average open and click rates to bounces and abuse complaints, we’ll give you an idea of how you perform compared to your industry or business size. We’ve also examined the results of list segmentation, and studied how different subject lines affect customer engagement. Check out our charts, and use our research to learn how to best send and track your newsletters.
Your data’s safe with us. All the data used in the project is accessed anonymously, and for the sole purpose of learning about behavioral trends. No individual records are tracked.
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Subscribers are likely to open email after 12pm, and the most active hours are 2-5pm.
Time of Day
Most Emails are sent between Monday and Friday. Tuesday and Thursday are the highest-volume days.
Day of Week
Your newest subscribers are your best subscribers. They’re most engaged immediately after signup, and then trail off over time.
Months Subscribed
More links generally means more clicks, so don't be afraid to include lots of links in your newsletter.
Number of Links