MailChimp’s researchers are constantly putting together data that will help you get results from your email newsletters. From average open and click rates to bounces and abuse complaints, we’ll give you an idea of how you perform compared to your industry or business size. We’ve also examined the results of list segmentation, and studied how different subject lines affect customer engagement. Check out our charts, and use our research to learn how to best send and track your newsletters.
Your data’s safe with us. All the data used in the project is accessed anonymously, and for the sole purpose of learning about behavioral trends. No individual records are tracked.
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More links generally means more clicks, though be careful to balance them properly with content.
Words per Link
Images to Links
The more a user's list correlates with lists available for purchase online, the higher the spam complaint rate is when sent to.
Purchased Correlation
For example, Hotmail email addresses spend, on average, 7% more than Comcast addresses.
| Hotmail | AOL | Yahoo | Gmail | |
|---|---|---|---|---|
| AOL | 0.70% | |||
| Yahoo | 6.40% | 6.20% | ||
| Gmail | 3.70% | 4.90% | 1.80% | |
| Comcast | 7.30% | 7.50% | -0.40% | 0.40% |
Subscribers are likely to open email after 12pm, and the most active hours are 2-5pm.
Time of Day
Most emails are sent between Monday and Friday, with the highest volume on Tuesday and Thursday. More subscribers open email, however, on Wednesday and Thursday.
Day of Week
Your newest subscribers are your best subscribers. They’re most engaged immediately after signup, and then trail off over time.
Months Subscribed