Expectations and results are essential to email marketing, and at MailChimp, we've got loads of data on both. From average open and click rates to bounces and abuse complaints, we can tell you how you perform relative to your industry or business size. We've examined the effects of list segmentation and studied how different subject lines effect customer engagement. Use our research to learn how to best send and track your newsletters.
All the data used in the project is accessed anonymously and for the sole purpose of learning about behavioral trends. No individual records are tracked.
Hardware BBU-backed raid of Intel X25-E
Subscribers are likely to open email after 12pm, and the most active hours are 2-5pm.
Time of Day
Most Emails are sent between Monday and Friday. Tuesday and Thursday are the highest-volume days.
Day of Week
Your newest subscribers are your best. They're most engaged immediately after signup and then trail off over time.
Months Subscribed
More links generally means more clicks, so don't be afraid to include lots of links in your newsletter.
Number of Links