Why choose Mailchimp over Brevo?

The primary difference between Mailchimp vs Brevo is platform scope. Mailchimp is a marketing platform serving 11 million users, offering email marketing, SMS, automation, landing pages, websites, and analytics to measure campaign performance. Brevo serves 500,000+ customers and extends beyond marketing to include sales pipeline management, customer service infrastructure, loyalty program management, and an enterprise Data Platform. Both platforms handle core marketing functions like email campaigns, SMS, and automation, but they differ in breadth. Brevo includes tools for sales teams, customer service operations, and data management on top of marketing features. Mailchimp focuses solely on marketing capabilities. For businesses that need email or SMS marketing without the additional sales and service infrastructure, Mailchimp provides a more targeted solution.

For teams comparing Brevo vs Mailchimp, consider how each platform handles collaboration. Mailchimp offers unlimited users on Premium plans and detailed role-based permissions across all paid tiers. You also get 24/7 email and chat support on all paid plans, with phone support available for Premium customers. Brevo’s Standard plan includes just 1 user seat by default. To get multi-user access with 10 seats, you need to upgrade to the Professional plan at $440/month.* That’s a significant jump in cost if you’re bringing multiple team members into the platform. Brevo does offer phone support, but only on the Professional and Enterprise plans, which means most users rely on email support. For teams that need to collaborate on campaigns, review work before it goes out, and access support when issues come up, Mailchimp’s structure makes it easier to scale without hitting expensive upgrade requirements.

Brevo’s pricing starts at $8/month for the Starter plan, which is lower than Mailchimp’s $13/month Essentials plan. The pricing models work differently, too. Brevo charges based on email volume sent, while Mailchimp prices by contact count. This means Brevo can be cheaper for businesses with large contact lists who send infrequently. However, consider what happens as you need more features. Brevo’s Standard plan at $16/month gets you automation, but you’re still limited to 1 user seat. Their Professional plan jumps up to $449/month, which is where you get phone support and multi-user access. Mailchimp’s pricing tiers are more gradual, starting at $13 for Essentials, $20 for Standard, and $350 for Premium. You get automation starting at the Essentials level, and features like A/B testing, landing pages, and advanced reporting are available at lower price points. If you're a solo user sending high volumes of email, Brevo's pricing structure might work better. However, if you're building a team and need features distributed across reasonable price tiers, Mailchimp offers better value as you grow.

Mailchimp focuses on email marketing with features like AI-powered content generation, predictive segments, customer journey builders, revenue attribution, multivariate testing, and 300+ integrations. You get tools designed to optimize email performance and show exactly how your campaigns impact revenue. The platform includes SMS marketing, landing pages, and social media integration to support your email strategy. Brevo offers a wider range of communication channels, such as email, SMS, WhatsApp, live chat, chatbot, phone, and push notifications. They also include transactional messaging, a Sales CRM, and their Data Platform for enterprise data management. Brevo’s automation includes drag-and-drop workflows and cross-channel triggers. Mailchimp provides email and SMS marketing tools with ROI tracking, predictive analytics, and optimization features designed to improve campaign performance. On the other hand, Brevo includes email marketing but also bundles in other features like phone systems, chatbots, sales pipelines, and loyalty program builders. Most businesses using Brevo for email marketing are paying for features they’ll never touch. Mailchimp provides the email and SMS marketing features you need without charging you for the features you don’t.

The choice between Mailchimp or Brevo depends on what you’re trying to accomplish. Choose Mailchimp if email marketing is central to your business growth. With 11 million users and a proven track record, Mailchimp delivers tools that help you create campaigns that convert, automate workflows that drive repeat purchases, and analyze results that prove ROI. The platform is built around email marketing excellence, and every feature is designed to help you get better results from your campaigns. Brevo works well if you need a multichannel platform that handles email, SMS, WhatsApp, and transactional messaging in one place. But if your focus is on email and SMS marketing specifically — building sophisticated campaigns, understanding what drives revenue, and scaling your email strategy as your business grows — Mailchimp provides the specialization and depth you need.