Use Footer Content Blocks in the Classic Builder

To comply with anti-spam laws and Mailchimp's Terms of Use, certain information must be included in every email. Our customizable Footer content block automatically adds this required information to the end of your email layout, along with other content your recipients might find helpful.

In this article, you'll learn how to use and edit Footer content blocks in the classic builder.

Before you start

Here are some things to know before you begin this process.

• This article tells you how to use Footer content blocks for the classic builder. For information on Footer content blocks in the new builder, check out Use Footer Content Blocks in the New Builder.
• To learn more about required footer content, check out About Email Footers.
• When styling your email or template, keep in mind the hierarchy of design editing. Changes you make in one area of the email may override changes you make elsewhere.
• This article tells you how to add a Footer content block in a Mailchimp drag-and-drop template. If you custom code your own template, read Customize Your Footer Content.
• If your email is missing the required information, we'll automatically add a default footer that contains the merge tags to the end of your email. Learn more about troubleshooting the extra footer.

Add footer content blocks to your layout

Default Mailchimp templates include a Footer content block at the end of the email. Click the block to access its editing options, or drag and drop a new Footer block into your layout.

To add a Footer content block, follow these steps.

1. Click and drag the Footer block into your email layout.
2. In the editing pane, click to edit Content, Style, or Settings.
3. Click Save & Close.

Edit the Footer content block

The editing pane for the Footer content block contains 3 tabs: Content, Style, and Settings.

• Content
  Contains the text editor you'll use to update the block's content, and includes default merge tags that populate required and recommended information.
• Style
  Features editable drop-down menus for font color, style, spacing, alignment, and other elements.
• Settings
  Provides options for 2-column layouts.

Edit content

The default Footer content block uses system merge tags that pull audience data into your emails. This includes a physical address and unsubscribe link, which are required by law, as well as a permission reminder, copyright notice, Referral badge, and the Update your preferences link for subscribed contacts.

The block is designed to be used as-is, so you don't have to make any changes before you send your email. But, you can edit the text however you want, as long as you retain the required information.

To edit your footer content, follow these steps.

1. In the Content section of the email builder, click Edit Design or Resolve.
2. Click the Footer block you want to work with.
3. Click the Content tab.
   
4. Edit the text as needed. Click Edit Contact Info to change the physical address, permission reminder, and other audience settings displayed in the footer.
   This option will only appear if you've already chosen an audience for this email.
5. Click Save & Close.

Learn more about required and recommended footer information, and how to use different merge tags, in Customize Your Footer Content.

Edit style

On the Style tab, you can format the font in your footer, as well as line height and text alignment. Remember, if you make style changes with the editor toolbar on the Content tab, the style settings on this tab will be overridden.

To style your footer, follow these steps.

1. In the Content section of the email builder, click Edit Design or Resolve.
2. Click the Footer block you want to work with.

3. Click the Style tab.

   

4. Make your changes as needed and click Save & Close.

Add a column

The Footer block can be divided into two columns. This is useful if you want to separate unrelated footer information, such as your contact details and Referral badge.

To add a column to your footer, follow these steps.

1. In the Content section of the email builder, click Edit Design.
   
2. Click the Footer block you want to work with.
3. Click the Settings tab.
4. Click the Number of Columns drop-down menu and choose 2 columns, and set their width under Column split.
   
5. Return to the Content tab to make any line-by-line styling changes, and toggle between Column 1 and Column 2 to add and edit content.
   
6. When you're done, click Save & Close.

Change background and other design settings

Every Mailchimp template is divided into separate sections: a Preheader, Header, Body, and Footer. When you apply style settings to a section, they affect all content blocks in that section.

If you want to change the background color, border style, or link color inside your Footer content block, you'll need to apply those design settings to the Footer section as a whole.

View and Edit Section Design

Use Write with AI

For customers on a Standard plan or higher, take advantage of Write with AI to have custom subject lines and email copy created for you. This feature uses Intuit Assist, a generative AI tool that helps you create on-brand content with speed and efficiency based on prompts you provide. To learn more about this feature, check out Use Write with AI to Create Content.