What Is Activation Rate? Definition & How to Improve It
Understand activation rate and its impact on user engagement. Find out how to track and optimize it for better conversions and results.
Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
Latest items
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Data‑Driven Marketing: How To Get Started
Data-driven marketing can help you find customers who are most likely to buy. It’s not as hard as it sounds! Learn how to collect data and target your audience.
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Ad Hoc Reporting: What Is It & Why Is It Important?
Ad hoc reporting is a valuable business tool for rapid data analysis. Learn more about ad hoc reports here, including their benefits and best practices.
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Top Advertising Metrics to Track for Better Campaign Performance
From impressions to conversions, track the advertising metrics that matter most for better campaign outcomes.
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Reach vs. Impressions: Understanding the Key Differences
This guide explores the difference between reach vs. impressions so you can learn how to boost engagement and drive traffic.
