Connect with Customers
Learn how to develop relationships with your customers and keep in touch with prospects.
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How to Grow Your Email Marketing Audience
Expand your audience to boost your business.
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Target Audience
The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.
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4 Ways to Say Thanks to Your Customers
Need some ideas? Here are a few tips on how to say “thank you” to the people who matter the most.
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What Is Behavioral Targeting?
Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.
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How to Make Your Brand Stand Out
Mailchimp's in-house expert explains what you need to set your small business apart.
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How to Review and Measure the Success of Your Small Business Blog
Revisit your goals to find out what you did well and where you can improve.
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How to Set Goals for Your Small Business Blog
Learn how to align your business goals with your blogging goals and measure the impact of your content.
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How to Build a Brand That Inspires Loyalty
We talk with Mailchimp CMO Tom Klein about what keeps customers coming back for more.
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The Small Business Guide to Optimizing Twitter
Make your brand’s message travel faster with a platform that makes an impact.