Connect with Customers
Learn how to develop relationships with your customers and keep in touch with prospects.
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What Is Customer Retention? Overview and Strategies to Help You Improve
Learn what customer retention is, why it’s important to a business, and get strategies to improve customer retention.
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How to Successfully Start a Small Business Online: Tips and What to Avoid
Find your audience, engage them with marketing campaigns that work, and watch out for a few common pitfalls.
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Sarah from 816 New York
How do you market during a pandemic with integrity? Paul talks to small agency owner, Sarah Williams, on how some big companies miss the mark communicating during a crisis, and how small businesses are critical to the community.
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How to Pivot Your Marketing Strategy When Priorities Shift
Our tips will help you effectively communicate with your audience during times of crisis.
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How to Create a Customer Service Philosophy for Your Business
A customer service philosophy can help your company identify and target customer needs, foster honest communication and engagement, and showcase the company mission and core values.
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How to Market on Social Media Effectively
Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.
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What is Omnichannel Marketing?
Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.
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Using a Marketing CRM to Better Communicate with Your Customers
Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.
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How AdHoc Grew Their Audience by 93%
The Brooklyn-based publication and concert promoter uses tags and Mailchimp’s Eventbrite integration to connect with their community.