What Is Copywriting in Marketing?
Copywriting is the backbone of many content marketing campaigns. Learn more about copywriting, including what it is and its importance here.
Voice & Tone
Every brand has a personality. Learn to how find your voice—and strike the right tone with customers.
Latest items
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Finding the Right Email Tone for Your Audience
Fine-tune your email tone to boost engagement. Learn practical tips to better connect with your audience and make every email count.
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How Vicky Gu Creates Content Users Want to Consume
Founder of food media collective Currant, Vicky Gu is shaping a more equitable food future. Learn about her advice to small business owners and entrepreneurs.
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Content Strategy: Why You Need It and How to Craft It | Mailchimp
Learn how you can use content strategy to reach existing and new customers. Discover the tools and steps to help create your plan.
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Get Your Clients’ Brand Voice Right
Should you be adjusting your brand voice for a post-pandemic world? Our Chief Communications Officer offers branding strategies and tips on how to write with style and purpose in 2021.
