Customize Your Footer Content
Learn how to customize your Mailchimp footer. And get tips for what to include in your footer.
Get the job done with a pro
From training to full-service marketing, our community of partners can help you make things happen.
To comply with anti-spam laws and Mailchimp's Terms of Use, certain information must be included in every email. Our customizable Footer content block automatically adds this required information to the end of your email layout, along with other content your recipients might find helpful.
In this article, you'll learn how to use and edit Footer content blocks in the classic builder.
Here are some things to know before you begin this process.
Note
For more information on each email builder and their content blocks, check out About Mailchimp's Email Builders.
Default Mailchimp templates include a Footer content block at the end of the email. Click the block to access its editing options, or drag and drop a new Footer block into your layout.
To add a Footer content block, follow these steps.
The editing pane for the Footer content block contains 3 tabs: Content, Style, and Settings.
The default Footer content block uses system merge tags that pull audience data into your emails. This includes a physical address and unsubscribe link, which are required by law, as well as a permission reminder, copyright notice, Referral badge, and the Update your preferences link for subscribed contacts.
The block is designed to be used as-is, so you don't have to make any changes before you send your email. But, you can edit the text however you want, as long as you retain the required information.
To edit your footer content, follow these steps.
Learn more about required and recommended footer information, and how to use different merge tags, in Customize Your Footer Content.
On the Style tab, you can format the font in your footer, as well as line height and text alignment. Remember, if you make style changes with the editor toolbar on the Content tab, the style settings on this tab will be overridden.
To style your footer, follow these steps.
Click the Style tab.
The Footer block can be divided into two columns. This is useful if you want to separate unrelated footer information, such as your contact details and Referral badge.
To add a column to your footer, follow these steps.
Every Mailchimp template is divided into separate sections: a Preheader, Header, Body, and Footer. When you apply style settings to a section, they affect all content blocks in that section.
If you want to change the background color, border style, or link color inside your Footer content block, you'll need to apply those design settings to the Footer section as a whole.
For customers on a Standard plan or higher, take advantage of Write with AI to have custom subject lines and email copy created for you. This feature uses Intuit Assist, a generative AI tool that helps you create on-brand content with speed and efficiency based on prompts you provide. To learn more about this feature, check out Use Write with AI to Create Content.
Technical Support
Have a question?
Paid users can log in to access email and chat support.
Learn how to customize your Mailchimp footer. And get tips for what to include in your footer.
Learn how to use Mailchimp's various types of content blocks in your campaign design.
These cookies are strictly necessary to provide you with the services and features available through our site. Because these cookies are strictly necessary to deliver the site, you cannot refuse them without impacting how the site functions.
These cookies are used to enhance the functionality and performance of the site. They help us to customize the site and application for you in order to enhance your experience. While these cookies are not needed for a basic website experience, certain functionalities such as personalization and video would become unavailable.
These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.
These cookies collect information to help us understand how the site is being used or how effective our marketing campaigns are. They help us to know which pages are the most and least popular and to see how visitors move around the site. These cookies may be set by us or by third-party providers whose services we have added to our pages.