Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
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11 of the Best Web Analytics Tools
Compare 11 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics.
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UTM Links: How To Create UTM Codes and Why You Need Them
UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.
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Data Tracking: Learn to Make Data-Driven Decisions
Data tracking enables companies to make smart, data-driven decisions. Read this to learn more about how data tracking can help your business.
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Marketing Optimization: How-To and Tools | Mailchimp
Stay on budget and on target with marketing optimization. Learn what tools can help your business grow.
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5 Data-Driven Tools to Maximize Holiday Sales
Learn how to use these dynamic tools to help maintain momentum during the holiday sales season.
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The Science Behind the Art of Marketing
5 behavioral economics lessons marketers need to know
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How to Market Your Business — A Small Business Growth Guide
Whether you’re a brand-new entrepreneur or a seasoned pro who wants to increase sales, learning how to market your small business effectively is vital to your success.
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KPIs: Definition and Best Practices
Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives.
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How to Use Google Analytics: A Beginner’s Guide
Learn how to use Google Analytics to better understand your audience and make the most of your data.
