Over the years, digital agency AnnexCore has narrowed its focus to just 3 major tools: WordPress, WooCommerce, and Mailchimp. As founder Heral Patel explains, these 3 tools are powerful, flexible, and easily integrate with one another. They’re also very client-friendly.
AnnexCore has used these tools to help e-commerce clients successfully launch new products, craft highly effective nurture campaigns, and more. We recently spoke with Patel about what works, what doesn’t, and why the most important factor in online sales and marketing may be trust.
What strategies do you think are the most successful for e-commerce?
It’s hard to pin down, because every client has a different goal. Someone who wants to make their brand better known is needs a different approach from someone who’s trying to boost online sales.
When most clients come to us, they have a strategic idea already in mind, usually around sending a series of emails. What we almost always suggest is to start small—send 3 or 4 emails and evaluate your success. You don’t want to commit yourself to a 10-email series, because you’re going to have data well before that 10th email goes out as to whether or not it’s working. And if it’s not working, it makes no sense to keep plowing forward.