Comparatif des plans marketing

Tableau indiquant le coût des 4 plans tarifaires de Mailchimp et les principales fonctionnalités disponibles : plan gratuit, plan Essentiels à partir de 9,99 $ par mois, plan Standard à partir de 14,99 $ par mois et plan Premium à partir de 299 $ par mois.
PLAN

Premium

Fonctionnalités avancées pour les pros qui veulent plus de personnalisation

Standard

Outils d'automatisation et d'optimisation guidés par les données pour les entreprises qui veulent se développer plus vite

Essentiels

Parfait pour les expéditeurs d'e-mails qui veulent une assistance joignable 24 h sur 24

Gratuit

Tous les outils multicanaux dont vous avez besoin pour créer votre entreprise et développer votre audience

TARIFS

Débute à €257 per month for 10 000 contacts

Débute à €12.88 per month for 500 contacts

Débute à €8.59 per month for 500 contacts

Débute à €0 per month for 2 000 contacts

Contacts et hiérarchisation

Contacts et hiérarchisation
Contacts
Contacts
Plus de 200 000 contacts
Contacts
Jusqu'à 100 000 contacts
Contacts
Jusqu'à 50 000 contacts
Contacts
Jusqu'à 2 000 contacts
Audiences
Audiences
Audiences illimitées
Audiences
5 audiences incluses
Audiences
3 audiences incluses
Audiences
1 audience incluse
Sièges
Sièges
Illimité
Sièges
5 sièges
Sièges
3 sièges
Sièges
1 siège
Nombre maximal d'envois d'e-mails par mois
Nombre maximal d'envois d'e-mails par mois
3 millions*
Nombre maximal d'envois d'e-mails par mois
1,2 million*
Nombre maximal d'envois d'e-mails par mois
500 000*
Nombre maximal d'envois d'e-mails par mois
10 000*
Rôles des utilisateurs
Rôles des utilisateurs
Propriétaire, administrateur, auteur, responsable et observateur
Rôles des utilisateurs
Propriétaire, administrateur, auteur et observateur
Rôles des utilisateurs
Propriétaire et administrateur
Rôles des utilisateurs
Propriétaire
Fonctionnalités d'audience
Audience
GRC marketing

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Avancé
Basique
Basique
Basique
Informations sur l'audience

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Engagement vis-à-vis des campagnes

Included

Included

Included

Included

Comportement d’achat

Included

Included

Included

Included

Engagement sur l’application
18 mois
3 mois
1 mois
1 mois
Engagement sur le site Web
Affichages de page
Affichages de page
Affichages de site
Affichages de site
Caractéristiques de la marque
Conception

Included

Included

Included

Included

Tous prédéfinis
Tous prédéfinis
Tous prédéfinis
Basiques

Included

Included

Not included

Not included

Included

Included

Included

Not included

Publier des designs à partir de Mailchimp

Included

Included

Included

Included

Télécharger des designs

Included

Included

Not included

Not included

Canaux et fonctionnalités marketing
Canaux marketing

Included

Included

Included

Included

Planification des e-mails

Included

Included

Included

Not included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Planification des messages sociaux

Included

Included

Not included

Not included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not included

Not included

Included

Included

Included

Included

Fonctionnalités d'automatisation
Automatisations
Plusieurs étapes
Plusieurs étapes
Une étape
Une étape
Parcours client

Included

Included

Included

Aperçu gratuit
Plusieurs points de départ

Included

Included

Not included

Not included

Points de ramification

Included

Included

Not included

Not included

Parcours prédéfinis

Included

Included

Aperçu gratuit
Aperçu gratuit
Fonctionnalités d'informations et d'optimisation
Informations et optimisation
Rapports

Included

Included

Included

Included

Included

Not included

Not included

Not included

Tests

Included

Included

Included

Not included

Included

Not included

Not included

Not included

Informations sur les campagnes

Included

Included

Included

Included

Action la plus adaptée

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Intégrations

Included

Included

Included

Included

Fonctionnalités d'assistance
Assistance

Included

Included

Included

Included

Included

Included

Included

30 premiers jours

Included

Included

Included

Not included

Included

Not included

Not included

Not included

Modules complémentaires disponibles
Modules complémentaires disponibles
Les tarifs peuvent varier
Les tarifs peuvent varier
Les tarifs peuvent varier
8 USD/mois
8 USD/mois
8 USD/mois
Les tarifs peuvent varier
Les tarifs peuvent varier
Les tarifs peuvent varier
Plus des fonctionnalités Site Web et Commerce gratuites
Plus des fonctionnalités Site Web et Commerce gratuites
Créer et publier un site Web

Included

Included

Included

Included

Nombre de pages illimité

Included

Included

Included

Included

Bande passante illimitée

Included

Included

Included

Included

Included

Included

Included

Included

Certificat SSL

Included

Included

Included

Included

Analyse des visites sur le site

Included

Included

Included

Included

Boutiques Nouveau
Nombre de produits illimité

Included

Included

Included

Included

Panier

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Rapports sur les ventes

Included

Included

Included

Included

Rendez-vous en face à face

Included

Included

Included

Included

Page de service personnalisée

Included

Included

Included

E-mails de notification automatisés

Included

Included

Included

Domaine Mailchimp gratuit

Included

Included

Included

Included

Acheter un domaine personnalisé

Included

Included

Included

Included