We'll Help You

Get Your Business Online

- Websites
  Create a free website that comes with built-in marketing tools.
- Online Stores
  Launch a store that comes with everything you need to start selling, including marketing tools.
- Appointment Scheduling
  Add online scheduling to your website so people book appointments with you.
- Domains
  Claim a custom domain to make it easy for people to find your brand on the web.
See overview

Market Your Business

- Email
  Engage your audience with beautiful, branded emails.
- Landing Pages
  Design landing pages that grow your audience and help you sell more stuff.
- Digital Ads
  Reach people on Facebook, Instagram, and across the web.
- Social Media
  Build your following with targeted ads and organic posting on Facebook, Instagram, and Twitter.
- Campaign Manager
  Streamline your marketing planning and consolidate multichannel campaigns into a single view.
See overview

Platform Features

Audience Management

- Marketing CRM
  Get to know your audience and find new ways to market to them.
- Signup Forms
  Grow your audience with a pop-up or embedded form.
- Segmentation
  Segment your audience based on shared traits.
- Behavioral Targeting
  Target your messages based on people's purchase behavior, app activity, and more.
- Predicted Demographics
  Get predictive insights about your contacts so you can personalize your marketing.
- Tags & Contact Profiles
  Keep track of what you know about your people with customizable tags.
All audience tools

Creative Tools

- Content Studio
  Sync, store, and edit all your images and files in one place.
- Creative Assistant
  Get beautiful, on-brand designs made for you with the power of AI.
- Dynamic Content
  Personalize individual content blocks within your emails.
- Subject Line Helper
  Get real-time feedback on how to refine your subject lines.
- Campaign Templates
  100+ pre-designed email and landing page templates that fit any message.
All creative tools

Marketing Automation

- Customer Journeys
  Design personalized journeys using conditional logic and branching points.
- Integrations
  Sync your store data and connect other tools to unlock more automation features.
All automation tools

Insights & Analytics

- Reports
  Track sales and campaign performance in easy-to-digest reports.
- Smart Recommendations
  Get personalized recommendations to help you make your next move.
- A/B Testing
  Test different versions of a single email to see how small changes can impact your results.
- Surveys
  Gauge interest and customer satisfaction by gathering feedback.
- Content Optimizer
  Make your email content more engaging with personalized suggestions for improvement.
All insights tools

Not sure where to start?

- E-Commerce and Retail
  Drive traffic and boost sales with a marketing platform that seamlessly integrates with your store.
- Mobile and Web Apps
  Reach new customers, send behavior‑based campaigns, and increase engagement with your app.
- Startups
  Find product‑market fit, learn from user feedback, and launch your first marketing campaigns.
- Agencies & Freelancers
  Get perks and tools for managing clients when you join our free community, Mailchimp & Co.
- Developers
  Integrate marketing data, send transactional emails, and build integrations using our APIs and documentation.

Learn

Mailchimp 101

Help Center

Marketing Library

Explore our collection of resources to help build your business and boost your digital marketing.
- Marketing tools and tactics
- E-commerce Automations: Time-Saving Techniques for E-commerce
  
  See how Mailchimp’s e-commerce automations can save you time and help you convert more first-time buyers into repeat customers.
- Business Stages
  - Prep & Start
    Learn to write a business plan, build a brand, and turn your ambition into a successful business.
  - Manage & Run
    Off and running? Find tips to help you lead, manage, and make your business even better.
  - Grow & Scale
    Whether you want to grow your team, your following, or your sales, we've got ideas.
See overview

Community

Join our community for freelancers and agencies to unlock tools for managing clients and perks to grow your business.
- Features for helping clients
  Get access to tools in your Mailchimp account designed just for freelancers and agencies like you.
- A guided path to partnership
  See all the perks you can unlock as you grow toward becoming a Mailchimp partner.
- Get inspired by your peers
  Catch up on tips and marketing wisdom from freelancers and agencies around the world.

Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, trigger event-based emails, and more.
- Marketing API
  Use custom data from your app to power timely, relevant marketing campaigns.
- Transactional API
  Send targeted and event-driven emails and handle and parse inbound email from your users.
- Release Notes
  The latest updates to our APIs and developer tools.
- Transactional Email
  Deliver targeted, event-driven messages at scale using our Transactional API or SMTP integration.

Hire A Trusted Partner

Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month.
PLAN	PLAN Recommended Mailchimp Recommends Premium	PLAN Recommended Mailchimp Recommends Standard	PLAN Recommended Mailchimp Recommends Essentials	PLAN Recommended Mailchimp Recommends Free
PRICING	PRICING Buy Now	PRICING Sign Up Free	PRICING Sign Up Free	PRICING Sign Up Free

Back to plans

Compare Marketing plans

Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month.
PLAN	Recommended Mailchimp Recommends Premium Advanced features for pros who need more customization.	Recommended Mailchimp Recommends Standard Data-driven automation and optimization tools for businesses that want to grow faster.	Recommended Mailchimp Recommends Essentials Great for email-only senders who want around-the-clock support.	Recommended Mailchimp Recommends Free All the multichannel tools you need to build your business and grow your audience.
PRICING	You've selected more contacts than this plan allows Starts at €329.58 per month for 10,000 contacts Buy Now *Overages apply if contact or email send limit is exceeded. Learn more	You've selected more contacts than this plan allows Starts at €18.83 per month for 500 contacts Sign Up Free * See Free Trial Terms *Overages apply if contact or email send limit is exceeded. Learn more	You've selected more contacts than this plan allows Starts at €12.24 per month for 500 contacts Sign Up Free * See Free Trial Terms *Overages apply if contact or email send limit is exceeded. Learn more	You've selected more contacts than this plan allows Starts at €0 per month for 500 contacts Sign Up Free *Sending will be paused if contact or email send limit is exceeded. Learn more

	About Premium	About Standard	About Essentials	About Free

Contacts and Tiering
Contacts & Tiering
PLAN DETAILS
Seats	Unlimited	5 seats	3 seats	1 seat
User Roles	Owner, Admin, Author, Manager, & Viewer	Owner, Admin, Author, & Viewer	Owner & Admin	Owner
PLAN LIMITS
Maximum Contact Count	Contact us for a custom plan	Up to 100,000 contacts with our $700/mo tier	Up to 50,000 contacts with our $350/mo tier	Up to 500 contacts
Maximum Monthly Email Sends	Monthly email sends: 15X plan’s contact limit.	Monthly email sends: 12x plan’s contact limit.	Monthly email sends: 10x plan’s contact limit.	Monthly email send limit is 1,000 sends (daily limit of 500).

Audience features
Audience
Marketing CRM
Audiences	Unlimited audiences	5 audiences Included	3 audiences Included	1 audience included
Segmentation	Advanced	Basic	Basic	Basic
Contact Profiles	Included	Included	Included	Included
Tags	Included	Included	Included	Included
Inbox	Included	Included	Included	Included
Mailchimp Mobile App	Included	Included	Included	Included
Audience Insights
Audience Dashboard	Included	Included	Included	Included
Surveys	Included	Included	Included	Included
Predicted Demographics	Included	Included	Not included	Not included
Customer Lifetime Value	Included	Included	Not included	Not included
Purchase Likelihood	Included	Included	Not included	Not included
Address finder	Included	Included	Not included	Not included
Behavioral Targeting
Campaign Engagement	Included	Included	Included	Included
Purchase Behavior	Included	Included	Included	Included
App Engagement	18 months	3 months	1 month	1 month
Website Engagement	Page Views	Page Views	Site Views	Site Views

Design features
Design

Content Studio	Included	Included	Included	Included
Templates	Pre-built	Pre-built	Pre-built	Basic
Custom-Coded Templates	Included	Included	Not included	Not included
Remove Mailchimp Branding	Included	Included	Included	Not included
Creative Assistant
Publish Designs from Mailchimp	Included	Included	Included	Included
Download Designs	Included	Included	Not included	Not included

Marketing Channels features
Marketing Channels

Email	Included	Included	Included	Included
Email Scheduling	Included	Included	Included	Not included
Landing Pages	Included	Included	Included	Included
Facebook & Instagram Ads	Included	Included	Included	Included
Social Posting	Included	Included	Included	Included
Social Post Scheduling	Included	Included	Not included	Not included
Campaign Manager	Included	Included	Not included	Not included
Postcards	Included	Included	Included	Included
Pop-up Forms	Included	Included	Included	Included
Retargeting Ads (Google, Facebook, Instagram)	Included	Included	Not included	Not included
Marketing Calendar	Included	Included	Included	Included

Automations features
Automations

Classic Automations Builder	Multi-step	Multi-step	Single-step	Single-step
Customer Journeys
Customer Journey Builder	Included	Included	Included	Free preview
Multiple Starting Points	Included	Included	Not included	Not included
Branching Points	Included	Included	Not included	Not included
Pre-Built Journeys	Included	Included	Free preview	Free preview

Insights & Optimization Features
Insights & Optimization
Reporting
Basic Reports	Included	Included	Included	Included
Comparative Reporting	Included	Not included	Not included	Not included
Testing
A/B Testing	Included	Included	Included	Not included
Multivariate Testing	Included	Not included	Not included	Not included
Campaign Insights
Personalized Product Recommendations	Included	Included	Included	Included
Next Best Action	Included	Included	Included	Included
Subject Line Helper	Included	Included	Included	Included
Content Optimizer	Included	Included	Not included	Not included
Dynamic Content	Included	Included	Not included	Not included
Send Time Optimization	Included	Included	Not included	Not included
Delivery by Time Zone	Included	Included	Not included	Not included
Integrations
Integrations with over 300+ apps	Included	Included	Included	Included

Support features
Support

Guides and Tutorials	Included	Included	Included	Included
Email Support	Included	Included	Included	First 30 days
Onboarding	Dedicated	Assisted	Assisted	Not included
Live Chat Support	Included	Included	Included	Not included
Phone Support	Included	Not included	Not included	Not included
Marketing Health Check	Included	Included	Included	Not included

Available Add-ons Feature Table
Available Add-ons

Custom Domain	Prices vary	Prices vary	Prices vary	Prices vary
Advanced Scheduling	$8/month	$8/month	$8/month	$8/month
Transactional Emails	Prices vary	Prices vary	Demo only	Demo only

Plus Free Website & Commerce Features Table
Plus Free Website & Commerce Features
Websites
Build and Publish a Website	Included	Included	Included	Included
Unlimited Pages	Included	Included	Included	Included
Unlimited Bandwidth	Included	Included	Included	Included
SEO Tools	Included	Included	Included	Included
SSL Certificate	Included	Included	Included	Included
Site Visit Analytics	Included	Included	Included	Included
Stores
Unlimited Products	Included	Included	Included	Included
Shopping Cart	Included	Included	Included	Included
Payment Processing (US & UK)	Included	Included	Included	Included
Orders, Shipping, and Tax Configuration	Included	Included	Included	Included
Abandoned Cart Emails	Included	Included	Included	Included
Order and Shipment Confirmation Emails	Included	Included	Included	Included
Sales Reporting	Included	Included	Included	Included
Appointment Scheduling
1:1 Appointments	Included	Included	Included	Included
Custom Service Page	Included	Included	Included	Included
Automated Notification Emails	Included	Included	Included	Included
Domains
Free Mailchimp Domain	Included	Included	Included	Included
Buy a Custom Domain	Included	Included	Included	Included

*Disclaimers

Mailchimp is the #1 email marketing and automation brand based on competitor brands' publicly available data on worldwide numbers of customers in 2021 / 2022.
Availability of features and functionality varies by plan type. For details, view plans and pricing.

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