This week’s email was supposed to be a year in review for Freddie and Co. I was going to share numbers from the store, the total amount we donated, what I learned, what Mailchimp learned, etc., and so on.
Usually when I create a new issue of What’s in Store, I use the most recent campaign as a template, remove all non-repeating content, and start brain dumping. I don’t think, I just write what comes to mind. In this case, I was writing my draft while watching Die Hard with a bunch of other Peeps. When I got back to my desk, I noticed a message from my coworker Neel.