Skip to main content

Vicky Smith’s Desert Island 5

We asked Mailchimp partner and founder of micro agency Flic Email Vicky Smith what she can’t live without.

In 2017, Vicky Smith founded Flic Email, a Buckinghamshire, U.K.–based email marketing micro agency. Initially, she worked with numerous email solutions, but last year she made the decision to use Mailchimp exclusively. “I like that Mailchimp helps small businesses grow and the Academy means my knowledge of the platform is always up to date. Plus, it’s fun to work on—who doesn’t want a high-five every time they complete a task?” says Vicky. As a solopreneur, she also appreciates the support she finds in Mailchimp’s tight-knit partner community. “Mailchimp is always working to provide opportunities for us. It’s like having a fab PR and marketing team always cheerleading for you!”

Here are 5 things Vicky can’t live without:

Get Stuff Done Now Planner

I’m a prolific list maker—there are always notebooks on my desk. A few years back, I made it my mission to find the perfect planner. Since I’m a paper girl, the elusive diary I was seeking needed to be printed (not digital). It also needed to accommodate all the tips and tricks I’ve gleaned from the many business, productivity, and habit books I’ve read. When I finally came across Get Stuff Done Now, all my searching was rewarded! It’s the ultimate planner.


Every day, I try to take 15 minutes away from my computer to learn Spanish. It’s a lot more fulfilling than a Netflix break! Maybe one day I’ll be good enough to work with some Spanish clients.


This is where the other Mailchimp partners connect–almost like a virtual staffroom. We can ask for advice, float ideas, and give feedback. There’s “Ask Me Anything” sessions with different Mailchimp teams, and we also get to hear Mailchimp announcements here.

Today in Digital Marketing

I have listened to a few marketing podcasts, but struggle with anything too long (when I’m not working, I have a five year old to entertain!). Today in Digital Marketing is a quick, concise, 8-minute rundown of what’s going on in the world of digital marketing and social media. The podcast’s host, Tod Maffin, delivers his well-researched roundup with a good touch of humour every weekday. I never miss an episode.

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

I read this book early on in my freelance journey and was completely inspired by it. One passage has become a bit of a mantra for me: “Let everyone else call your idea crazy... just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where ‘there’ is. Whatever comes, just don’t stop.”

Share This Article