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Marketing Shelfie—Matchmaking Edition

Learn about communication, influence, and why we should ask “why?” more with our curated list of must‑read books on marketing, business, and creativity.

The Hidden Life of Trees: What They Feel, How They Communicate—Discoveries From a Secret World—Peter Wohlleben

Forests are social networks populated by trees.

Are plants sentient? Research shows that trees live in family pods and communicate with each other, even nurturing the sick by providing them with extra nutrients.

How to Win Friends and Influence People in the Digital Age—Dale Carnegie

The classic how-to guide rebooted for modern times.

Carnegie’s timeless advice on leadership and social diplomacy still rings true 75 years after the publication of the first edition of this seminal work.

Give and Take: Why Helping Others Drives Our Success—Adam Grant

Kindness pays dividends.

It’s not will or talent that leads to success, it’s who knows and likes you. Grant preaches unfailing generosity and teaches readers how to give without becoming a doormat.

A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas—Warren Berger

Want a great answer? Ask a great question

Toddlers start by asking why, seemingly endlessly, but that urge to question often gets extinguished. Reignite your inner inquirer and be rewarded with robust answers

Matchmakers: The New Economics of Multisided Platforms—David S. Evans and Richard Schmalensee

Matchmaker, matchmaker, find me a matchmaker multisided platform!

Explore the rise of digital economy “matchmakers” (Facebook, Uber, Airbnb). Analyze and discover the principles that drive these successful platforms and learn how you can apply them too.

Don’t forget to show some love to your local independent bookstore when you’re shopping for these books!

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