Consumers purchase behaviors are changing, with their journey increasingly becoming more and more online. And throughout their day, consumers are giving out millions of signals. But marketers have to find the right signals that would lead to the right audience as return on investment is everything. Who are we? We are dotMATTERS, an optimisation studio focusing on delivering convenience and superior returns on ad spend. Optimisation Every agency claims optmisation, but are they really doing all they could with the client's budget? Whether, you are looking to do an awareness or a conversion campaign, at dotMATTERS, we help our clients find the right signals with our advanced data analytics to create an adaptive media strategy. What is an adaptive strategy? The key to our superior performance lies within our many optimisation techniques and the fact that we optimise all of our clients’ campaigns on a daily basis, creating a perpetually improved media strategy. And ultimately allowing our clients to get the most out of their media spend.