Right content, right audience, right time.
Set up of the Mailchimp account
Set up and creation of a strategic structure for target audiences with related tags, segments and groups
Creation of engaging and performing design templates
Creation of email marketing strategies integrated with all the other communication channels
A/B and multivariate tests to optimize results
Creation of email automation strategies with a preliminary study of the different workflows to manage all the touch points with the customer
Integration with the different e-commerce platforms