Whether you're an e-commerce business looking to increase sales, a blogger trying to build your audience and push traffic to your affiliate site, or a locally-based organization that needs to recruit an army of rabid fans in your neighborhood, email marketing is still the best tool to accomplish this. Especially in today's ever changing landscape of social media. Email is the rock of any online business that needs to connect with their customers.
Connecting MailChimp to Your Website
Getting your WordPress, Shopify, WooCommerce, Squarespace, or Wix website connected to MailChimp is the first and foremost task on your to-do list. Many websites have a pre-built integrations to accomplish this but sometimes you need to insert some code and/or your MailChimp API key to make sure it works.
This step also includes your Domain Verification and Authentication to help ensure your emails don’t get delivered to your contacts’ SPAM folders. That doesn’t do anyone any good! If HTML code and words like “API Key” frighten you, I’m happy to take it off your plate.
List Building and Website Integration
Email marketing is only as good as the list you create. Are you doing all that's available to build your list through pop-ups, sliders, hosted forms, or hidden, embedded sign-ups? I provide custom integrations and integrations that fit perfectly with the mission and visual branding of your site.
Custom Sign-up Forms
Need to go one step further and create a landing page or embedded sign-up form that looks like it was included directly from your website’s developer? I can do just that by inspecting and using your website’s existing CSS styles and editing the form code provided by MailChimp. By the time I’m done with it, people will be asking you what plugin or theme you’re using because it looks so phenomenal.
Opting people into your site is great, but organizing them into Groups or using Tags for specific and targeted marketing purposes will make all of your emailing efforts and automations much more efficient and convert at a higher rate! Especially when you set up group management with automation features like removing tags, removing contacts from automations, or “tricking” people into entering another automation simply based on their click behavior.
Also, it's counterintuitive, but removing cold contacts from your list from time to time also keeps a list healthy and engaged. I already have automations written to accomplish this that we can run on-demand, whenever you think your list is a little stale.
It's not enough to just have Mailchimp send out confirmation emails. You should also have several user-action automations based on their behaviors. Do you have an onboarding sequence? Do you want to deliver different downloads based on how people sign-up from different entry points on your website? Do you have an abandoned cart sequence to win back potential customers? Or what about product/service upsells based on purchase activity in your store (first time buyer, repeat buyer, purchased a specific product, etc.)?
How about when people open, click, or engage with your emails (or NOT)? No matter what your goal is with your email list, I can develop automations that save you time and increase your efficiency.
Constant Testing and Feedback (Analytics)
Using built-in Mailchimp analytics and integrating them with Google Analytics on your site gives the full picture of how and where your users are coming from and interacting with your site. Using analytics to drive strategy and creativity results in higher conversions. Testing, trying, and analyzing the feedback (through users' actions) is an ongoing process, but if you don't have these systems or know how to use them, you are missing out on achieving your goals.
Customer Satisfaction / Customer Support
Many of my customers come to me with something simple like connecting their website to MailChimp or building a custom opt-in form, but then they quickly realize they need help with optimized, and targeted automations. And from there, they continue to work with me for a full-up business strategy.
This is because, first and foremost, I CARE about every single one of my clients. I treat their business as if it were my own, and I give them the one-on-one attention their project demands. I don’t believe in “mass produced, cookie-cutter” solutions because everyone’s business and everyone’s situation is unique. You deserve a solution, and an agency, tailor made, just for you.
The Bottom Line
Optimizing your email marketing systems should have been done years ago, but it's not too late. I have over 5 years of experience developing email marketing strategies, systems, website integrations, and carrying them out as part of a much larger business-wide marketing plan.
My clients have achieved so much success incorporating my expertise that I am now happy to offer full-marketing services as an agency. That also includes website optimization and development, social media management and advertising, content strategy, Google AdWords, and influencer marketing (in addition to everything listed here just for email marketing).
Additionally, I'm happy to offer all my services above in native-English AND native-Spanish (Castellano).
Don't hesitate to schedule a consultation today. Your business's growth and sustainability depends on it.