Since 2009 we at Optimal Norge have provided businesses small and large, within both B2B, B2C markets and non profits, the best insights and help to stand out in an ever evolving digital landscape. Through changing trends, platforms and methodologies, our agency has kept creating value for our partners. It's providing that value, that both our partners and their customers gain from, that pushes us forward.
Our focus is not just on attracting the desired audiences, but also striving to keep them coming back to be engaged and delighted over what our partners bring to their respective markets.
We love to use this quote from the great Seth Godin as a guiding star for how we approach marketing:
"Online marketing has become a messy mix of direct marketing, SEO, tricks, tips, code and guesswork. It’s an always-moving target and it’s mostly focused on tactics, not strategy, because tactics are easy to measure.
Marketing online, on the other hand, is what happens when the work to serve our audience arrives in an electronic form. Marketing online is simply marketing–the act of making things better by making things–aided by a mouse and a keyboard.
Careful not to get stuck focusing on the wrong one. You need both, but one drives the other."
