With more than 20 years experience as a trainer and instructional designer, I've presented Mailchimp courses, workshops and webinars to a wide range of clients, from freelancers and small businesses to large organisations. You can view a summary of topics covered below, or go ahead and visit my website to find out more about my Mailchimp training courses and the other topics I teach.
I’m now delivering training courses online!
We’ve all had to adapt to new circumstances. I’m now delivering training courses ‘live’ online with excellent results. Do get in touch to find out how we can make online training work for you.
A short summary of the topics I cover during Mailchimp courses and workshops
Audience organisation - learn how to use Tags, Groups and other criteria such as audience engagement or e-commerce activity to segment your audience. Targeted campaigns perform better by far - this is one of the most important and powerful features in Mailchimp.
Combining audiences - turn multiple mailing lists into a beautifully segmented master audience!
Signup forms - hosted, embedded, third party forms, learn how to gather the data you need from your subscribers.
Drag and Drop template design - the drag and drop Template Designer can perform wonders. Learn great techniques for designing and building your own templates with no coding.
Image optimisation - learn how to design and optimise images that look great and download quickly and use the Content Studio to manage your logos and other assets.
Merge tags - use Mailchimp’s merge tags to personalise and customise your campaigns and content.
Content, Subject, Preheader - tips and tricks for content creation and presenting your emails in the inbox - boost open rates and clicks.
Automations/ Customer Journeys - one of the most powerful features in Mailchimp - set up sophisticated workflows that run themselves.
Landing Pages - build highly focused webpages to gather new subscribers or promote a product.
Social Posts and Digital Ads - manage social media campaigns using Mailchimp’s marketing hub.
Surveys - use Mailchimp’s newest features to gather valuable data from your contacts.
Integrations - connect Mailchimp to other apps such as CRM software and to social media.
Basic Coding - learn simple techniques for enhancing drag and drop templates.
Advanced coding - for developers: learn how to code your own cross-platform, mobile-friendly email templates.
Consultancy and development
I provide a full service up to and including managing your account and sending out Email Campaigns on your behalf. Get in touch and let's talk about how I can help.
Template design and coding
I build beautiful, mobile friendly email templates using cutting-edge coding techniques. You get the best of both worlds - great flexibility and customisation that’s often impossible to achieve with ‘drag and drop’ templates while providing a high degree of control over your content - text, images and layout. Get in touch and let me know what you need - I’m happy to work from an existing design, or design from scratch.
"Paul was a fantastic instructor, and I was impressed with how the course content was tailored specifically to my needs and challenges. He walked me through the platform in a way that was easy to understand and relatable, while giving real world examples of how it could help grow my business. Would thoroughly recommend."
Kayla Robertson, Host, All Being Well Podcast
"It was great to have small group training with a really knowledgeable instructor who gave us the opportunity to ask questions specific to how we use Mailchimp in our role. I feel much more confident to navigate the changes to the Mailchimp platform after attending this course."
Bree Smith, Communications Coordinator, GP Training