Wicksteed Works is a boutique consultancy laser focused on empowering musicians to maximise their audience and sales potential through connection, communication and coordination of kick ass direct-to-fan campaigns.
Owner Jessie Scoullar cut her teeth on the world of direct-to-fan in the fast-paced environment of Topspin Media’s Creative Services team, where she produced campaigns for major artists including Fatboy Slim, Sigur Rós, and Paul McCartney. In 2012 she launched Wicksteed Works as an independent direct-to-fan agency and went on to work with Noel Gallagher, Mumford & Sons, Laura Marling and more. Before leaving her native New Zealand in 2007, she worked with CRS Management and practised as a commercial solicitor.
Services include email marketing, audience communication and ecommerce management and strategy.
“Jessie showed us how to grow our mailing list, and how to treat the list as something worth being on. She taught us how to structure our website, even though we were using a template site. She laid out ideal templates for the band website and pre-sale, and gave us ideas on how to bundle tickets with albums for our launch party.
She brought a level of expertise that we didn’t have, and gave us the benefit of her experience of what works well with fans.”
— O’Connell & Love
“We saw a range of results following Jessie’s advice, including a boost in new subscribers and increased click rates. Adding in emails collected at live events lead to 89.5% opens and 47.4% clicks - a fantastic result. I’m really happy with these results and they’re definitely as a result of Jessie’s advice."
I’ve already recommended Jessie to other artists and managers, and will definitely be using her again!”
— Kerry Harvey-Piper, Red Grape Management
“Jessie came on board to manage ecommerce and audience communication for Noel Gallagher's debut High Flying Birds release. We were impressed by her professional manner and can-do attitude in coordinating each step of the campaign, from initial album pre-order through five separate single releases and concluding with a singles box. She analysed each sales component and provided actionable insights, allowing us to optimise subsequent promotions.
Jessie is passionate about helping her clients to maintain authenticity through digital representation, and we found her to be innovative, reliable and knowledgeable.”
— John Leahy, Ignition Records
“As Head of Audience at Everybody's Management, Jessie worked on social media projects with Mumford & Sons and Gentlemen of the Road, bringing to our attention some of the important ways we can make more of these platforms in terms of analytics and research as well as audience engagement.
Starting up their quarterly newsletter and solidifying their social media identity have proven to be welcome successes. We found her to be professional, thorough and a very pleasant addition to the office environment.”
— Everybody’s Management