The seamless integration between Mailchimp and Calix Marketing Cloud, radically simplifies internal workflow processes for Broadband Service Provider (BSP) marketers. Audience segments built within Calix Marketing Cloud—which is purpose-built to help BSPs leverage subscriber data to grow revenue and build brand loyalty—can be shared directly in Mailchimp, eliminating the need for clunky, manual contact/customer list spreadsheet exports. From there, marketers can execute automated and highly targeted email campaigns leveraging these audiences.
Additionally, Calix Marketing Cloud provides visibility into Mailchimp campaign performance metrics, including open rates, click-throughs, unsubscribes, and bounce rates.