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Playable Video Content

by Playable


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Boost the reach of your email marketing with embedded autoplay videos.

When you connect the Playable app to Mailchimp, you can add short videos to your Mailchimp email campaigns, which play automatically the moment the email is opened.

Using the built-in editor, create a 10 second clip with customizable calls to action, captions and an end card. Playable videos are compatible with 99% of devices and email clients.

What does it do?

Here are some popular ways to use this integration. Features and functionality vary by plan.

Embed any type of video

  • Compatible with all video formats, including links to videos on YouTube and Vimeo, or uploaded from your computer. If you don’t have your own, select from Playable’s stock video library.

Boost response rate with custom clips

  • Add Call to Actions, captions, landing page URLs and end cards to your edited video clips. These enhancements can deliver response and engagement rates up to 3x those of static image email campaigns.

Deep insights and optimization

  • Video-specific reporting & analytics let you track how your emails are performing and optimize your content.