Playable is designed to make it super easy to add short video clips to your Mailchimp email campaigns, which play automatically the moment the email is opened.
The key features of the Mailchimp and Playable integration are:
- Use any type of video for your video email - All video formats can be used including links to videos on YouTube & Vimeo, or drag a video file from your computer. If you have no video, simply select from the millions of stock videos within Playable.
- Once imported, create a 10 second edit of your video, using the WISYWIG editor, it is this edited clip which will be embedded in your Mailchimp email campaign.
- Drive response and Engagement - Add Call to Actions, captions, a landing page URL's and end cards to your edited video clip. These enhancements consistently deliver response and engagement rates over 3x those of static image email campaigns.
- Simple point and click process - Embedding your video clip into your Mailchimp campaigns is as simple as a few point and clicks, no need to dive into the HTML. Playable is fully compatible with the Mailchimp template designer.
- Real Time Optimisation and Reporting - Monitor how your Video Email is performing and how your audiences are engaging with deep analytics & video email specific reporting, including real time A.I. driven content optimisation.
- Works across all email clients. Playable reaches 98% of email clients with Autoplay video at the moment the recipient opens the email. The 2% who are unable to receive video (older versions of Windows Microsoft Outlook on desktop) are shown a static image, selected by the user, with a CTA to view the video on line.