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Mailchimp Elevates Super Bowl Sunday for Marketers and Football Fans with ‘Play by AI’, a Live‑Tweeting Experience Powered by Open‑AI’s ChatGPT & GPT‑3 Technology

Play‑by‑play, Mailchimp delivers everything marketers need for Big Game email content.

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This press release was partially generated by ChatGPT, but reviewed and posted by humans.

ATLANTA, Feb. 9, 2023 - Today, Intuit Mailchimp announces Play by AI, an AI-generated live-tweeting experience that’s helping fans, marketers, and pop-culture buffs take their Super Bowl watching experience to the next level. Harnessing the power of OpenAI’s ChatGPT & GPT-3 technology, Mailchimp is using email-based prompts to deliver play-by-play highlights for fans in real-time and delivering post-game inspiration for marketers everywhere.

Starting on game day, fans can follow @mailchimp on Twitter for up-to-the-minute analysis, insights, puns, and unique surprises dreamt up by Mailchimp’s in-house creative agency Wink. All generated by GPT-3 and ChatGPT—the new cutting-edge language model that launched in December.

This innovative and experimental use of the technology will give fans an inside look at the game as it unfolds. Whether you're a die-hard fan of either team or just tuning in for the commercials—and halftime show everyone’s sure to be talking about—Mailchimp’s got you covered.

“Culture is made in an instant at the Super Bowl, but for marketers who want to capitalize on it, all the noise can feel overwhelming. That’s why Mailchimp—a marketing platform who markets to marketers—created Play by AI to highlight the fun and practical ways AI can help generate compelling and effective content for email and beyond,” said Jeremy Jones, Group Creative Director, Advertising, at Mailchimp. "Sure, anyone can prompt ChatGPT to write an ad, but we’re going a step further with GPT-3 technology to empower marketers using our email writing tools. We couldn’t think of a better arena than Sunday’s game to demo the technology in a new and inventive way.”

In addition to using in-house-built and open source models, Mailchimp currently uses GPT-3 technology (developed by OpenAI, the makers of ChatGPT) to give businesses inspiration and develop our subject line, header, and subheader generation for email campaigns, with more features coming soon.

With its powerful language-producing engine and real-time analysis capabilities, ChatGPT is the perfect tool to help Mailchimp bring the excitement of the Super Bowl to life. So sit back, relax, and get ready for a game day experience like never before. Setttttt, hike!

About Mailchimp:

Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising— automatically and with the power of AI. In 2021, Mailchimp was acquired by Intuit.

About Intuit:

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With more than 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us for the latest information about Intuit, our products and services, and find us on social.

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