Mailchimp has launched Mailchimp & Co, a new global partner program for freelancers, developers, and agencies who help small businesses with their marketing. The program is designed to give freelancers and agencies a competitive edge with access to specialized Mailchimp resources and training, rewards, and other benefits, while also creating a destination for small businesses to find trusted professionals who can help them start and grow online.
In a recent report published by Upwork, 36% of U.S. adults surveyed reported that they’re freelancing full-time—an 8% increase from 2019. Freelancers make up 40% of the service providers in Mailchimp’s ecosystem, and it’s more important than ever to provide these small business owners with a community of their own.
The program is free to join with any Mailchimp account and includes access to special features, rewards, and training designed just for freelancers and agencies. Mailchimp & Co includes tools and support to help agencies and freelancers manage their client work in Mailchimp, special training and certifications, the ability to earn financial rewards, and support they can use to win clients and grow their business.
Mailchimp & Co members can also begin the path to become certified as Mailchimp partners, joining the network of 1,000+ Mailchimp partners in more than 40 countries. Partners are official ambassadors of Mailchimp and are listed in our Partner Directory, where they can be hired by Mailchimp’s 12 million customers or any small business looking for help with their marketing and Mailchimp needs.
“We surveyed a group of customers to find out how they’re engaging freelancers and agencies. Nearly 36% of customers surveyed hired a freelancer or agency in the last year. At a time when small businesses need help to grow, we’ve created a community to connect those small businesses with agencies and freelancers who can help today,” said Amanda Malko, Senior Director, Partner Program and Marketing at Mailchimp. “As independent work is on the rise, Mailchimp & Co is empowering freelancers and agencies with the right tools and resources to find work and grow on their own terms.”
Members of Mailchimp & Co will gain access to the recently launched Mailchimp Academy, an award-winning learning destination for freelancers and agencies to become certified in Mailchimp and topics like email marketing and automations. Since its launch, more than 1,800 users have enrolled and more than 100 people have been certified.
“Being a Mailchimp partner has not only exponentially grown our email marketing business, but we’re now a part of an incredible community of freelancers and agency owners from around the world who support each other and share knowledge and lots of great advice,” said Emily Ryan, co-founder of Westfield Creative. “Once you become a part of this community, you can quickly see that Mailchimp truly cares about the freelancers and agencies who use their platform every day. They value our expertise and our experience, and they really listen hard to our feedback. It’s been an incredibly special experience for us.”
By offering freelancers and agencies a community to improve their skills—in addition to expert guidance, access to our all-in-one Marketing Platform, and an advanced look at Mailchimp’s product roadmap—we’re giving them a way to stand out among competitors and grow their business.
October 13, 2020