The founder of Pineapple White Media (a Pinterest coaching and management company), Georgina White, is a marketing maven. Her Pinterest expertise landed her on 2 prestigious lists in 2020: Top 40 Digital Women to Watch in 2020 and a finalist for Digital Woman of the Year 2020.
But sometimes even top-tier experts need help. Although Georgina is a whiz when it comes to anything Pinterest related, she knew she wasn’t using Mailchimp to its full potential. Every week, Georgina would spend hours writing the perfect email, but then she’d ask herself, “Is a well-crafted e-blast that doesn’t land in the right inboxes worth all this work? Or is my time better spent growing my business in other ways?”
That’s where Mailchimp partner Vicky Smith comes in. The duo fit together hand in glove: both moms, both one-woman consultancies, and both marketing experts in their respective fields. Just as Georgina lives and breathes Pinterest, Vicky lives and breathes Mailchimp. The 2 were a perfect match.
Here’s how Vicky helped Georgina get back to what she loves: growing Pineapple White Media into an acclaimed marketing agency that’s bringing Pinterest into the marketing mainstream.
Georgina, you’re in the marketing world yourself. What motivated you to hire a Mailchimp partner?
Georgina: I was always so busy, juggling my business and taking care of my 4-year-old son. Between Pinterest coaching and management for my clients, I also have to market myself on a high level across multiple platforms. It was overwhelming.
When you hired Vicky, what did you ask her to help you with?
Georgina: My newsletter. Producing it had become stressful for me. I knew it was something I had to do, but it occupied so much time—time that I already didn’t have. However, after investing in creating a lead magnet, I realized I needed to have the proper systems in place to make that expense worthwhile. I needed to be following up by email, otherwise it was like burning money. So, I reached out to Vicky.
Vicky, how long have you been a Mailchimp partner?
Vicky: I started out as more of a general virtual assistant, but about 2 years ago decided to focus on email marketing. I’ve been a Mailchimp partner for about 18 months, but recently niched down my business to focus on Mailchimp exclusively.