Own Your Niche: Hype‑Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service‑Based Business—Stephanie Chandler
Position yourself to stand out from the herd.
This practical, easy-to-use guide will help you discover a niche and position your business for success.
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field—Mike Michalowicz
How to grow a blue-ribbon business.
Learn how to plant the right seeds, weed out the duds, and grow winners: A metaphorical guide to finding the right niche to grow your pumpkin...er, business.
Niche Down: How To Become Legendary By Being Different—Christopher Lochhead and Heather Clancy
Be brave, be different!
Get inspired by the stories of legendary entrepreneurs who had the courage to embrace the original, unique and different.
Riches in Niches: How to Make it BIG in a Small Market—Susan Friedmann
How to become expertly niched.
Susan Friedmann on why being an expert in a niche—a “nichepreneur”—is a recipe for success.
The Long Tail: Why the Future of Business Is Selling Less of More—Chris Anderson
"One size fits all" actually fits nobody well.
The old economic model of mass appeal is being replaced by one of unlimited variety—what’s unique is taking over.