All the Merge Tags Cheat Sheet
Merge tags let you insert dynamic content in your campaigns. Get a list containing each merge tag and how to use it.
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Merge Tags for General Sharing
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Use these merge tags to allow your subscribers to share your email campaigns on social networking sites.
Merge tags for social sharing
*|MC:SHARE|*
Adds a series of icons to your campaign to let your subscribers quickly share the campaign on various social networking sites.
*|MC:TOPSHARE|*
Adds a series of icons for the most popular social networks so your subscribers can share your campaign.
*|SHARE:SITE_NAME1,SITE_NAME2|*
Allows you to select which social sharing sites your subscribers can share your campaign on. See examples of choosing social share links.
*|SHARELINK:xxx|*
Inserts a URL to share your sent campaign where xxx is Facebook or X (formerly Twitter). This is a great way to create a custom link or button image to share your campaign.
Merge tags for Tumblr
These merge tags pull in and populate your campaign with a Tumblr button.
*|TUMBLR:SHARE|*
Adds a button to share your campaign on Tumblr. By default, your campaign subject line is used as the name of the page being shared.
*|TUMBLR:[$title=example title, $url=http://exampleurl.com, $description=example description]|*
The optional variable $title specifies the title of the page being shared. If not specified, uses the subject line of your campaign.
The optional variable $url specifies the URL being shared. If not specified, links to your sent campaign.
The optional variable $description specifies the description of the page being shared. If not specified, the item is shared without a description.
Merge tags for Instapaper
These merge tags pull in and populate your campaign with a Read Later button that directs your subscribers to Instapaper's website to save a URL.
*|INSTAPAPER:|*
Adds a Read Later button to save your campaign to Instapaper.
*|INSTAPAPER:[$title=example title, $url=http://exampleurl.com, $description=example description]|*
The optional variable $title specifies the title of the page being shared. If not specified, uses the subject line of your campaign.
The optional variable $url specifies the URL shared. If not specified, links to your sent campaign.
The optional variable $description specifies the description of the page being shared. If not specified, the item is shared without a description.
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