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AddEvent Calendar

by Mailchimp


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Offer a quick and simple way for customers to save your event to their personal calendars.

When you connect the AddEvent app to Mailchimp, you can share your events and calendars with your users by adding add-to-calendar links into your emails. This is a great way to increase the chance that they will attend your events and engage with your brand.

What does it do?

Here are some popular ways to use this integration. Features and functionality vary by plan.

Keep event info up-to-date

  • When you add new events to your AddEvent calendar, make changes to existing events (like changing the time, or adding a video conferencing link) or delete events, those changes will be shown in your users' calendars.

Share your calendar with customers

  • Use AddEvent add-to-calendar links to collect RSVPs for your events and to share calendars your customers can subscribe to that contain multiple events.

Enhance your event content

  • Insert a content block into your Mailchimp email that contains add-to-calendar links for an event, add-to-calendar links for a subscription calendar, or a link to an RSVP landing page.

Installation and Usage Tips



  • You must enable the new email builder to use this app.
  • You will need an AddEvent account to use the features of this integration.
  • If you have just signed up for an AddEvent account, the first thing you will need to do is create an event in AddEvent that you want to share in your email. Follow this helpful guide to learn how to create your first event.