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Customer Journey Builder

Get personal, grow sales

Customer Journey Builder automations have generated on average 4x more orders for users than bulk emails alone.

Put prospects on a path to purchase

Create and automate your marketing to deliver more relevant messages and drive better engagement.

Get the conversation started—and keep it going

Starting points kick everything off in your automated journey and put customers on their own path. No matter what conversation you want to have with a customer, we’ll help get it started.

Deliver flexible experiences

Rules like branching points and delays help deliver relevant messages to your customers based on their interactions and behaviors.

See what's working

When someone enters your automation workflow, you'll be able to see and measure how they're engaging as they move along their journey.

It's easy to get started

Start building today.


With automated emails built in Customer Journey Builder, Mailchimp customers see significant increases on average compared to bulk email.

  • 44%

    increase in open rates

  • 127%

    increase in click rates

Get your business online

Give your brand a home with a domain. Then launch a website to sell products or take appointments, all with built-in marketing tools to help you boost sales and find fans.

Big Mood Spa’s online store, shown beside an example of an email automation sent to new subscribers.

Market Your Business

Send the right messages on all the right channels. Build emails, social ads, landing pages, postcards, and more from one place.

A bar chart of campaign performance alongside a data-backed recommendation to send the next campaign at a different time.

Take action with our insights

With all your data and insights in one place, you can see what’s working best and get recommendations to help you do more of it.

Let’s do this

Connect with customers when it matters. Sign up and start building today.