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Personalize your marketing at scale

Use real-time behavior data and AI to convert more customers with the #1 email marketing and automation platform.*

Engage with email & SMS

Deliver product recommendations, discounts, and inventory alerts dynamically across email and SMS.*

Convert with automations

Use 50+ behavior-based triggers to give each customer a relevant shopping experience.

Create faster with AI

Customize content easily with 10+ predictive and generative AI-backed tools.

Refine with segmentation

Target customers with advanced logic like spend amounts, buying behavior, and predicted attributes.

Personalize every email to every customer

Convert site browsers and cart abandoners—and cross-sell products to discount shoppers and loyal VIPs—with personalized marketing.

Customer Journey Builder dropdown including SMS


Personalize customer journeys using shopping triggers based on their unique browsing behavior and purchase history.

Advanced Segment Builder animation dropdown showing functionality in app


Boost customer engagement and loyalty by focusing on the right people with our segmentation tools.

Campaign Manager animation showing the dashboard functionality in app


Orchestrate targeted, multichannel campaigns across email and SMS all from one unified platform.

Mailchimp offers more ways to use behavior data and Al for personalization than ever.

We'll help you break barriers without breaking the bank

Best value

Best value


Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

Learn more

PERC Coffee integrates with Mailchimp to drive record-breaking revenue growth in the 3 prior months

+40% average growth in online sales YOY

10x more sales than the daily average

12+ million users trust us with their email marketing. You can too.