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Hey there! Free trials are available for Standard and Essentials plans. Start for free today.

Personalize your marketing at scale

Use real-time behavior data and AI to convert more customers with the #1 email marketing and automation platform.*

Engage with email & SMS

Deliver product recommendations, discounts, and inventory alerts dynamically across email and SMS.*

Convert with automations

Use 50+ behavior-based triggers to give each customer a relevant shopping experience.

Create faster with AI

Customize content easily with 10+ predictive and generative AI-backed tools.

Refine with segmentation

Target customers with advanced logic like spend amounts, buying behavior, and predicted attributes.

Personalize every email to every customer

Convert site browsers and cart abandoners—and cross-sell products to discount shoppers and loyal VIPs—with personalized marketing.

Customer Journey Builder dropdown including SMS

CUSTOMER JOURNEY BUILDER

Personalize customer journeys using shopping triggers based on their unique browsing behavior and purchase history.

Advanced Segment Builder animation dropdown showing functionality in app

SEGMENTATION

Boost customer engagement and loyalty by focusing on the right people with our segmentation tools.

Campaign Manager animation showing the dashboard functionality in app

CAMPAIGN MANAGER

Orchestrate targeted, multichannel campaigns across email and SMS all from one unified platform.

Mailchimp offers more ways to use behavior data and Al for personalization than ever.

PERC Coffee integrates with Mailchimp to drive record-breaking revenue growth in the 3 prior months

+40% average growth in online sales YOY

10x more sales than the daily average

Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month.

Not sure which plan is for you?

Take our short quiz to save the guesswork and allow us to personalize our recommendations for you.

Take our short quiz to save the guesswork and allow us to personalize our recommendations for you.

Find my plan

Best Value

Best Value

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

$350

*Overages apply if contact or email send limit is exceeded.

Learn more

Best Value

Best Value

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

$20

*
See Free Trial Terms

*Overages apply if contact or email send limit is exceeded.

Learn more

Best Value

Best Value

Essentials

Send the right content at the right time with testing and scheduling features.

$13

*
See Free Trial Terms

*Overages apply if contact or email send limit is exceeded.

Learn more

Best Value

Best Value

Free

Easily create email campaigns and learn more about your customers

$0

*Sending will be paused if contact or email send limit is exceeded.

Learn more

*Overages apply if contact or email send limit is exceeded.

Learn more

Not sure which plan is for you?

Take our short quiz to save the guesswork and allow us to personalize our recommendations for you.

Take our short quiz to save the guesswork and allow us to personalize our recommendations for you.

Find my plan
SMS Marketing New!
SMS and MMS add-on
SMS and MMS add-on
SMS add-on

Not included

Generative AI Features Beta
No additional cost add-on
No additional cost add-on

Not included

Not included

Monthly Email Sends
150,000
6,000
5,000
1,000
Users
Unlimited
5 Seats
3 Seats
1 Seat
Audiences
Unlimited
5 Audiences
3 Audiences
1 Audience
Customer Support
Phone & Priority Support
24/7 Email & Chat Support
24/7 Email & Chat Support
Email support for first 30 days
Pre-built Email Templates

Included

Included

Included

Limited
300+ Integrations

Included

Included

Included

Included

Reporting & Analytics

Included

Included

Limited
Limited
Forms & Landing Pages

Included

Included

Included

Included

Creative Assistant

Included

Included

Limited
Limited
Role-based Access
5 Roles
4 Roles
2 Roles

Not included

Remove Mailchimp Branding

Included

Included

Included

Not included

A/B Testing

Included

Included

Included

Not included

Email Scheduling

Included

Included

Included

Not included

Automated Customer Journeys
Up to 200 journey points
Up to 200 journey points
Up to 4 journey points

Not included

Personalized Onboarding
4 Sessions
1 Session

Not included

Not included

Custom-Coded Templates

Included

Included

Not included

Not included

Send Time Optimization

Included

Included

Not included

Not included

Predictive Segmentation

Included

Included

Not included

Not included

Content Optimizer

Included

Included

Not included

Not included

Dynamic Content

Included

Included

Not included

Not included

Campaign Manager

Included

Included

Not included

Not included

Multivariate Testing

Included

Included

Not included

Not included

Comparative Reporting

Included

Included

Not included

Not included

Advanced Segmentation

Included

Included

Not included

Not included

Premium Migration Services
Contact Sales

Not included

Not included

Not included

About Premium About Standard About Essentials About Free

12+ million users trust us with their email marketing. You can too.