Skip to main content

Transform Content Management with Effective Content Modeling

Content modeling is a tool that helps you define, plan, and execute content. With content modeling, you can improve collaboration and your content strategy.

Content is the driving force behind engaging user experiences, but delivering content across channels is challenging for small businesses. Finding ways to streamline your content creation process and ensure consistency while delivering exceptional user experiences can help your business stand out from the crowd.

Valuable, relevant content is essential, but a seamless user experience ensures the content's effectiveness and performance. Without a user-centric design, even the best content can be overlooked or fail to make an impression. So how can you establish a scalable content production and distribution process?

By combining disciplines across the digital marketing spectrum, including content marketing, information architecture, and user experience design, content modeling offers an approach to organizing and managing content more effectively. Keep reading to learn more about this strategic approach to content marketing that helps businesses create more scalable processes for creating, repurposing, and distributing content.

What is content modeling?

Content modeling is used for structuring and organizing content to facilitate its creation and delivery. It involves defining different content types, structures, and elements used to create and distribute content to ensure a consistent user experience across channels and platforms.

By establishing a structured content model, businesses can create a more scalable production, management, and distribution process with a framework that guides content creators, designers, and web developers in organizing and publishing content efficiently.

Content modeling and UX are closely related. While content modeling provides the foundation for organizing and managing content, UX focuses on how that content is presented to users to provide a seamless experience across platforms and channels.

What are the key components of a content model?

A robust content model acts as the foundation for a successful content strategy, empowering content writers, designers, and developers with the information required to create and distribute content effectively.

With a well-defined content model in place, businesses can streamline their content workflows, ensure consistency, and deliver impactful content experiences to their target audience.

As a blueprint, a content model should clearly define the various content structures, types, and elements, serving as a guiding reference for content strategists and creators.

The content structure refers to how the content is organized within the model. To create your content structure, you'll need to determine the different relationships between the types of content and define content hierarchy.

The content structure can be the structure of a single type of content, such as a blog post or landing page. For instance, you can define the relationships of content elements like:

  • Headings
  • Paragraphs
  • Images
  • Videos

A well-defined structure can enhance readability and overall user experience while making the content creation process easier for creators by providing them with a template.

Content type

The content type represents the different categories used to classify or define content within the same model. Take a website, for instance. Your website has different types of content, ranging from articles and blogs to landing and product pages. Each type of content has unique attributes that define its characteristics.

Identifying content types and establishing structures for each can aid in the content creation process by allowing designers or developers to use templates, improving the scalability of your marketing efforts.

Content elements

Content elements refer to the individual elements within a particular piece of content. These may include:

  • Titles
  • Descriptions
  • Images and graphics
  • Links
  • Metadata
  • Calls to action (CTAs)

Defining the content elements allows for more consistent and structured processes by ensuring the necessary information is associated with each content type. For instance, a blog post might consist of an author bio, images, headlines, and a basic overall structure. Meanwhile, a product page would have an entirely different structure.

Content modeling improves marketing strategies and content management by providing a structure that increases scalability and efficiency. A content model can help organizations streamline their content management processes to enhance user experience and gain better control over their content.

Acting as a roadmap, it facilitates content creation, reuse, and delivery while improving collaboration and increasing content adaptability.

Acts as a roadmap

A content model documents your existing and future content, acting as a guide for content creators and everyone involved in the content creation and management process, ranging from writers and editors to designers and developers.

It defines the structure and relationship of various types of content to guide workflows while adhering to the brand style guide to ensure consistency across multiple channels.

In addition, your content model defines the information hierarchy of your content with categories, subcategories, and other relationships. This map shows the structure of your content and how different pieces fit together to help you plan and prioritize content creation.

Content modeling makes it easier to identify and categorize reusable content and the elements within particular pieces of content. For instance, it can help you identify assets you might want to use for social media posts. By structuring content elements, businesses can efficiently reuse different types of content.

Improves collaboration

A marketing department consists of many different staff members in different roles. However, they all need content to effectively do their jobs.

For instance, a designer can't design a website without copy, and a website developer can't create a website without design. Collaboration is crucial in marketing projects, but it's not always easy.

Content models define content's structure, making it easier for content creators, designers, developers, and other marketers to work together to create, reuse, repurpose, and distribute content.

Increases content adaptability

Structured content is more adaptable and scalable. Content models enable content to be modified and updated to evolve with the business. For instance, content modeling is modular, meaning each element is categorized and stored independently from layouts and other formats.

A good example of this is how the images used on a website are stored as images rather than in a folder for that specific web project.

By separating elements, the content can easily be adapted and presented in various ways and on different channels to provide a seamless user experience.

In addition, a well-designed content model is scalable and flexible, allowing your content strategy to adapt to changing business needs, such as future content growth.

How to introduce content modeling to your business

Content models can significantly improve your marketing workflows, drive efficiency, and promote a better user experience. By implementing a structured framework for managing the content creation and management process, you can ensure consistency, scalability, and flexibility while supporting your ultimate business goals.

Here's how you can introduce content modeling to your business to streamline the content creation process:

  • Consider current processes: How do you create content now? If you don't have a predefined process for creating content, you'll need to develop one before you can begin content modeling. One of the main goals of content modeling is to improve collaboration and allow different elements to be used across platforms. Therefore, you should determine whether your current processes need to change to support the new structure and align your new model with your existing marketing calendar.
  • Evaluate existing content: Evaluating your existing content can help you identify which types of content you have and organize them in the most effective way. You can identify everything from white papers to blog posts, testimonials, product pages, and so forth. You should also capture information like titles, descriptions, metadata, images, categories, tags, and so forth to help you plan your content.
  • Create documents: Content model documents can help you keep track of all the content you create or have created within your overarching content strategy. You can make a content model spreadsheet with important information like titles, content attributes, types, elements, and so forth.
  • Use the right tools: Content modeling tools like a content management system (CMS) can support your content strategy while helping you effectively organize, categorize, create, and distribute various types of content.
  • Start small: If your teams are new to content modeling and it's changed other internal processes, you should start with a small content modeling exercise. You can provide training and education to help content creators learn about content modeling and how it works.
  • Refine: After monitoring the effectiveness of your new content model and gathering feedback from your marketing staff, you can make adjustments as needed to improve performance and address challenges. Then, as your business grows and content needs change, you can continue to evolve your content model by regularly assessing and updating it as necessary.

With these factors in mind, start your content modeling project.

Streamline your workflow and improve content production

Content modeling can streamline the content workflow while driving efficiency. Adopting this structured approach empowers teams to work more collaboratively on your content plan, reuse content, and scale production with the business, improving the quality and performance of your content on various channels.

Streamline the content modeling process with Mailchimp. Our content management system enables you to create a content model that works best for your business. Easily build web pages, social media posts, emails, and ads from an easy-to-use dashboard. Our content creation tools seamlessly integrate with your content model to help you produce higher-quality content faster. Try Mailchimp today.

Share This Article