Last month, when Apple unveiled their new watch to the world, my Mailchimp mobile teammates and I immediately knew we wanted to build something for it. But we wanted to make it truly useful, not just an app for the sake of having one. New tech toys are fun, but we knew what we made needed utility and purpose. At first, we struggled to find a place in our mobile ecosystem for a wearable app. We set the idea aside, but it kept looming as we worked on other projects. And then, at long last, our path made itself clear.
Watch the widgets
A couple months ago, we released v3.4 of Mailchimp’s iOS app that included our new Today widgets. The widgets appear right on your dashboard when you log in, and help you track your latest campaign stats or keep tabs on your list growth at a glance. At some point, it became obvious that it’d be even cooler if it was your wrist you were glancing at. So we got to work.