Educating Clients on the Importance of Trust
In our second issue featuring Paul Jarvis, we dig into the importance of building trust with your clients and subscribers.
Selling in Email Happens Through Stories
We connect with Paul Jarvis, creator of Fixtail and owner of ChimpEssentials, to learn more about how storytelling plays a key role in email marketing.
A Lesson in Bouncing Back from Web Designer Paul Anthony Webb
We sat down with Paul Anthony Webb to learn more about his approach to coding, design, and keeping track of all his web domains.
Customer Retention Through Automation: A Case Study
Learn how Boston-based Vital Agency worked with their client, Blue Water Mortgage, to deal with a shifting market and helped them refocus and shape their overall communication strategy.
Crafting Better Automated Emails
Marketing isn't always an exact science and experimentation can certainly lead to some great breakthroughs. Vital Agency shares some insights on the importance of being open to trying new things and how to stray from convention when working with clients.
How One Agency Switched Their Focus and Redefined Their Value
With the growth of any company, there arise some questions about the driving intent and purpose of the work that's being done. Vital Agency shares how they have leveraged growing their client base along with refining their purpose within the agency world.
Fancy Footwork: Leading Clients Through Automation
Digital Impulse shares a case study with some invaluable insights on the importance of building trust with clients as well as having a thorough email marketing strategy before kicking things off.
The Big Prize: A Case Study in Automation
The team at Digital Impulse dives deeper into the world of email automation and shares some ways to get creative with content to help increase open rates. They also share how they have leveraged social media tools as part of an overall email marketing strategy.
How Digital Impulse Maximizes Automation
Massachusetts-based agency Digital Impulse shares insights on how creative email automation solutions have helped their clients convert more. Learn how to utilize automations beyond just coupon codes.
Models of Possibility: How Maurice Cherry Found (and Shared) His Path to Success
Maurice Cherry, founder of the multidisciplinary studio Lunch, never planned to start his own business. He just wanted to do work that didn’t make him miserable.
Delectable Data: A Case Study in Data-Driven Email Lists
Content and commerce have always had an uneasy relationship. Such was the challenge for Southern Kitchen, a site that celebrates dining and entertaining in the modern South. To solve the problem, Southern Kitchen’s team approached Atlanta-based digital agency FortyFour.
Staying Afloat: How to Thrive in Deep Data
Agency FortyFour has worked for the American Cancer Society, Cartoon Network’s Robot Chicken, and Coca-Cola’s wildly popular “Share a Coke” campaign. Through it all, Ryan Anderson has toiled tirelessly behind the scenes, using data to drive success.
A Good Kind of Weird: HAWRAF
HAWRAF is weird. Not bad weird. More like, interesting weird. First, there's that name . . .
FreshInbox: On a Mission to Take Interactive Email Mainstream
FreshInbox founder Justin Khoo as spent his entire career pushing the web to be better. And in email, he sees a lot of room for improvement.
Bridging the Web and Email: The Case for Subtle Interactivity
The limitations of email might be frustrating for most designers, but for Austin Woodall they’re a source of inspiration — so much so that it changed his career.
Fewer Clicks, More Dance: The Power of Interactive Email
Mark Robbins didn’t set out to revolutionize email. He just wanted to find the edge of what could be done.
Their Own Code: The Weird, Wonderful World of Table Tr Td
Can email be art—a mode for unapologetically offbeat, norm-defying self-expression? Spend enough time with Table Tr Td and you’ll be hard pressed not to respond in the affirmative.
13 Wall-Worthy Tips for Facebook Ad Campaigns
Some advice is disposable: slips pulled from fortune cookies, the wisdom of Magic 8 Balls, unsolicited dating tips. But then there’s the wall-worthy advice—stuff so good you clip it out of magazines, scrawl it on Post-It notes, or print it at work. We recently spoke with the experts on MailChimp’s Facebook Ad Campaigns, and it yielded some seriously wall-worthy advice.
The Fine Art of Digging Deep: How Good Research Drives Success
Since the launch of MailChimp’s new Facebook Ad Campaigns, we’ve gotten a lot of great feedback from our clients. Its success is owed, in large part, to the deep digging done by our research team.
A Bigger Platform for Small Businesses: Introducing Facebook Ad Campaigns
Why should big enterprise have all the best marketing toys?
Unstuck in Time: A Case Study
Some industries get stuck in the past. Mike Gottfried of Eastmont Group discovered this while conducting a competitive analysis for MyPorter, a self-storage company located in Atlanta. But MyPorter’s model was different. And the challenge was to make sure people knew it.
How to Win the Brand vs. Retailer War
Today the physical retail space is no longer the primary battleground for brands. And increasingly, it’s the enemy. Just ask Dennis Ngin, chief operating officer of e-commerce strategy and development agency ExpandLab.
Whiteboarding a Better World: A Case Study
Chattanooga-based digital firm Whiteboard makes a point of working for clients who, according to its website, “stand for social justice and believe in the common good.”
Don’t Call it a Newsletter: Tips from Tobias van Schneider
Tobias von Schneider shares some invaluable insights on building your audience.
How to Fix Your Broken Newsletter
Just because your first attempt at a newsletter didn’t do so hot doesn’t mean you’re out of the game. To help you regain your footing, we talked to an agency that’s been there, done that — and tried again.
Trial and Error: A Copywriter’s Journey
So how did Julia McCoy become qualified to write a manual? The answer: Lots of trial. And a good bit of error.
15 Ways to Win at Writing Email
There is nowhere on the internet more intimate than our inboxes. In talking with Copy Hackers co-founder Joanna Wiebe, this truth revealed itself again and again.
Why Copy Matters (Like, A Lot)
When Joanna Wiebe, co-founder of Copy Hackers, first realized that she wanted to write, she didn’t really think it was a viable career option. But today, Wiebe is anything but a hobbyist.
On Choosing Clients and Making E-Commerce Beautiful
Natasha Murphy and Lexi Stout have formed a strong professional bond over the past year, working together on more than 25 Shopify e-commerce sites. Their partnership is emblematic of a larger trend in Atlanta we’ve explored in this series — creative entrepreneurs who are building businesses that celebrate collaboration.
The Sweet Spot Between Freelancer and Agency
MailChimp makes things similarly easy for online retailers, designer Sarah Hutto says. “It pretty much tells you, ‘Hey, this is what you should be doing.’ You have to work hard to mess up a MailChimp campaign.”
A Freelance Success Story
Today is another very busy day in Kelly’s life as a freelance web developer — a career that has given her the freedom to literally roam the world.
How to Achieve Empathetic Automation
Savannah, Georgia has infused agency Gauge Interactive with people with a penchant for creativity and kindness — two of the most important ingredients for a successful automated email campaign.
Science & Candy: A Recipe for Automation Success
Do a Google search and you’ll turn up more how-to articles on email automation than you can shake a rolled-up copy of your latest Google Analytics report at. Go ahead, bookmark them. Just don’t expect them to transform you into an automation ninja overnight.
Tis the Season for Holiday Campaigns
Summer is more than over (in fact, we’re in the middle of PSL season) which means if you’re an agency, a retail store, or an e-commerce business, it’s crunch time. It’s also the time of the year when MailChimp’s marketing team unveils a new wreathful of holiday tips. It’s become something of a ritual here — a little like bringing up the ornaments from the basement.
Pass, Block, Tackle: A Case Study in Automation
Email automation plays a crucial role in how Gauge Interactive helps its e-commerce clients drive revenue and delight customers. We highlight how Gauge uses automation to guide clients to the end zone—over and over again.
Thirteen Pro-Tips for Email Design
We spoke with 3 of the most resourceful email design geeks we know and mined their brains for nuggets of wisdom. Here’s the best of what we found. Enjoy.
Embracing Email Design
Austin Woodall always wanted to be an artist. And in a way, he is. But instead of oils and pastels, his medium of choice is email.
The Evolution of Email Design
Matthew Smith, founder of Really Good Emails, sees change coming. “Disruption is just around the corner,” Matthew promises.
Emails sells ice cream
Email has emerged as the preferred marketing tool of forward-looking brands — especially those looking for a way to reach new audiences.
No sprinkles required
When customers receive an email from Jeni’s Ice Creams, they aren’t likely to regard it as unsolicited or unwelcome. How did Jeni's Ice Creams do that?
Updating a Classic
The newest collection of ice creams from Jeni’s Splendid Ice Creams, American Licks, is another great example how the brand combines commerce with storytelling.
Email automation and your business
Paul Jarvis discusses MailChimp’s automation features, and how he uses them to do better business.
Automating potential leads
Paul Jarvis describes how he uses automation to optimize lead generation — a constant challenge for any agency or freelancer.
From good to great: how to be an elite email marketer
How does a pretty-good marketer become a really great one? What separates the 90% who can create perfectly fine email campaigns from the 10% who consistently succeed?
Measure Twice, Cut Once: Email Segmentation and Automation
Getting the right messages in front of the right people is key for any strong email campaign. But segmentation is the key to making it happen consistently.
The Power of Personalization — How to Humanize your Email Efforts
“In email marketing,” Rockhouse’s Amanda Severs says, “segmentation, automation, and personalization are everything.” In our last issue, we dove into segmentation and automation. Now it’s time to dig in to personalization.
Get Chart-Topping Results from Email Marketing
Rockhouse Partners have been implementing tools to build the perfect email for years now. That’s how they deliver hit after hit for their clients.
Increasing Revenue Through Personalization and Social Media
Sending impersonal, irrelevant messages is a surefire way to encourage your clients’ subscribers to tune out. Luckily, there’s an easy fix.
Increasing Revenue Through Abandoned Cart Messaging and Incentives
We focus on the revenue-boosting benefits of incentivizing your campaigns and sending cart abandonment messages to your clients’ customers.
Deliverability for Agencies
Deliverability is more than just an industry buzzword — it’s a way to measure the success at which an email marketer gets a campaign into subscribers’ inboxes.
Deliverability for Your Clients
We discuss the things that you (and your clients) can do to make sure your emails reach subscriber’s inboxes.
How MailChimp Does Deliverability
Joe Uhl is the VP of Operations at MailChimp. He leads the teams that support the entire company — operations, delivery, IT, facilities, and office management. We sat down with Joe to chat about deliverability, infrastructure, and what sets MailChimp apart.