3. Find your staffing sweet spot
The size of a company’s full-time staff is often seen as a growth indicator—but this isn’t always the most important one. As you consider what kinds of hires make the most sense for your agency or freelancing business, you might find that some jobs are best outsourced, at least for now.
- In last year’s report, 55% of freelance respondents who reported outsourcing elements of their job said that they earned more than they had in their previous job.
- Some freelance respondents reported sharing operational duties (rather than creative or strategic). These duties included bookkeeping (26%), administrative work (11%), and IT (10%).
What kind of work you should outsource depends on your particular business. The key, according to Brett, is to use outsourcing in a way that empowers your entire staff to focus on what they do best.
- Since his former company mainly focused on SEO, they sourced outside content specialists, rather than trying to cultivate their own in-house SEO team.
- Next, the agency’s internal team strengthened standard operating procedures, training, and onboarding to keep everything running smoothly. “Good inputs are critical to having great outputs,” says Brett.
On the other side of the staffing strategy: bringing more talent in-house. While working with freelancers makes sense for agencies like Brett’s, other companies might achieve growth with a few key hires, or something much bigger.
Case in point: When Happy Horizon wanted to expand their offerings, they identified and acquired small agencies with the expertise they lacked. That’s how Sander, team lead of email conversion rate optimization at Happy Horizon, found himself going through an acquisition 4 years ago.
- Before his agency, Invest Online, was acquired by Happy Horizon, Bosch says his agency had expertise in SEO, Google Ads, Facebook marketing and other platforms.
- But with Happy Horizon’s resources, they could push into new channels, solving one of their biggest challenges.
- Sander notes that this scale empowers his clients, who can now work with a single agency instead of multiple vendors.
- Additionally, Happy Horizon’s size enables its distinct, specialized teams to focus on what they do best.
“We have one team focusing 100% on TikTok right now,” says Sander. “They’re producing, scripting, filming, and doing everything themselves without outsourcing, and I think that’s kinda necessary to keep up in this fast-paced industry.”