Give your client a timeline
This will provide simple estimates on how long each step should take to give the client an overview of the timeline involved in the project.
The timeline is important because it will outline milestones so that you and the client can be clear about the level of progress that should take place over a given timeframe.
Remember to be realistic here so that you and your team can have some buffer time to complete the project effectively and without issues. You want to do the job well and ensure client satisfaction.
Define your pricing
How do you set your pricing when making a website? It will differ for each individual or agency but it is still necessary to have an outline. The pricing outline should reiterate what you are doing and what the client is getting. Remember that it is not about offering all of your services, it is about targeting the right services for the client’s specific needs.
In this section, you will outline the services required and provide an overview of the costs of your services.
A simple structure where you have bullet points with the services and prices associated with those services would be fine.
Are you going to be billing by the hour or are you going to focus on an overall project cost? Is the client cost conscious or more driven by partnering with the best problem solver for the issue? These are a few aspects to think about when designing a website proposal.
Again, a simple reminder, is about fitting your proposal to the client’s needs.
Finally, you want to have full transparency here so that you and the client are on the same page to have the best experience for all.
Add a call to action
The call to action is very important. It is always a great idea to spur your audience to take action and to move the process forward. Whether you want your clients to pick up the phone and give you a call, or shoot a simple email, remember to include a section to compel them to take action.
A great call to action will let clients know why your services are fantastic and why they have to act now to solve their problems. As clients read through your website design proposal, they should feel confident enough to take action when they arrive at the call to action section.
This section will also have a link that dials your number or takes them to a virtual document to sign.
Remember to include your contact information so the client can easily reach you.
Make signing a deal even easier
The call to action section with a link to quickly sign the virtual document to close the deal can help to accelerate the process.
The idea here is to make it as simple as possible to move forward with the project. This shows that you care about the project and have thought about how to make it as simple as possible for the client to solve their problems with your services.
Remember to have a simple link to sign and start the project.