Therefore, if you post 5 times a week, only 1 of those posts should be curated from another source. Too much curated content can reduce your brand credibility because it makes you look like you don’t have your own content or opinions.
In addition, since curated content is not housed on your website, you’ll ultimately be sending traffic to another website, which won’t do must to boost your website traffic or sales.
Understand your audience
If you want to curate content the right way, you should know the types of content your audience wants to see from you. Of course, this is easy if you already create your own content and understand what gets the most clicks.
However, if you’ve just started curating content, you should research your audience to determine what content will perform best. For example, if you sell pet products directly to consumers, you may want to curate content from reputable publications consumers have heard of.
Only curate content from reputable sources
There’s a ton of information online, so it’s essential to filter potential content to ensure you’re only sharing content from reputable sources. Of course, if there are popular bloggers that are experts in the industry, you can share content from their websites and well-known publications.
Once you have a link or post to share on your social media channels, you should take extra time to customize it. For example, you can add your own thoughts and viewpoints by writing a short blurb as the post text before sharing it with your audience. This will show your followers that you took the time to read and comment on the article while giving them an additional viewpoint to consider, ultimately positioning you as a thought leader in your industry.
Tag your sources
Tag your sources, including the publication, blogger, or journalist. Tagging the source can help you build relationships and credibility, which are both good for other marketing initiatives like public relations.
You should always have a content calendar if you want to save time. Once you’ve selected your curated content, you can use a social media management tool to schedule posts at the right time to reach the most people.
A content calendar can help you save time because you’ll always know what you’re posting about on any given day, and it will help you better organize your topics to ensure you’re not creating duplicates or using too much curated content.
Curated content might not work for every business, especially if your followers expect to hear directly from you and don’t usually click on links.
You should also consider the social media platform you’re using. For example, curated articles won’t perform as well on Instagram, a photo-based social media platform, compared to Facebook or LinkedIn. Still, you should always measure results to tell you which types of curated content perform best among your audience and on which platforms.
Engage with your audience
Curated content simplifies audience engagement while saving you time and money during the content creation process. Instead of relying only on content you create, you can find sources with articles, infographics, and other educational content that can delight your followers on social media. Of course, you should never rely entirely on curated content, but it can be a great tool to supplement your overarching social media marketing strategy.
Mailchimp makes it easy to post your curated content on social media by connecting your social media pages and creating and designing your posts from the dashboard. With our social media management tools, you can create the right messages to share with the right audience and understand data to measure what types of curated content work best. Want to learn how to create a winning content strategy? Read our content strategy guide.