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Marketing Shelfie—Psychology Edition

5 must‑read marketing psychology books

Misbehaving: The Making of Behavioral Economics — Richard Thaler

What happens when psychology and economics meet? Richard Thaler tackles the history and implications of behavioral economics.

Traditional economics assumes consumers are rational. Richard Thaler does not. Hear from a Nobel laureate in behavioral economics as he delves into the foibles and biases we all share.

Thinking, Fast and Slow — Daniel Kahneman

Humans are programmed to conserve our resources, so where there’s a shortcut, the brain finds a way to take it.

After reading this, you might suffer a mini existential crisis as you start to question whether your choices are rote or rational—but you’ll be better armed for making life’s tough decisions.

Predictably Irrational — Dan Ariely

Think you’re making a smart, rational choice? Dan Ariely doesn’t think so.

Refuting the premise that humans behave in fundamentally rational ways, Ariely explores the hidden forces that shape our decisions. Learning them might just give you a leg up.

Contagious: Why Things Catch On — Jonah Berger

This bestseller explains why certain products and ideas become more popular than others.

Learn the science behind word-of-mouth and social influence. Berger outlines 6 principles that drive people to talk and share.

The Psychology of Money — Morgan Housel

Housel’s collection of 19 short stories explores people’s relationship with money and digs into why we often make decisions that are bad for the bank balance.

Finance books are seldom described as romps, but this gripping read will get the dopamine pumping.

Don’t forget to show some love to your local independent bookstore when you’re shopping for these books!
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