Marketing Shelfie—Underdog Edition
Who doesn’t love an underdog? Our latest Shelfie celebrates the unexpected champions of marketing with books that teach the power of overcoming any obstacle or expectation.
Talent is no guarantor of success, but grit is.
Why do some naturally talented people fail to reach their potential, while far less gifted individuals achieve amazing things? The secret to achievement is not talent, but passionate persistence.
Quiet: The Power of Introverts in a World That Can't Stop Talking — Susan Cain
Don’t undervalue introverts. They may be quiet, but they are powerful contributors to society.
Cain uses cutting-edge biological and psychological research to show how to empower and harness the talent of introverts.
Hype Yourself — Lucy Werner
Become a PR pro with this easy-to-use guide.
Mailchimp partner Lucy Werner provides insider information on the secrets, strategies, and techniques you need to promote yourself.
Lily and the Octopus — Steven Rowley
Canine lit: Here’s a bit of magical realism and whimsy to get you motivated and inspired.
Take your mind off work with this literal take on the underdog theme. Lily and the Octopus is a sweet, poignant adventure about a man and his beloved pooch.
Your Move: The Underdog’s Guide to Building Your Business — Ramit Sethi
Self-help guru Ramit Sethi built his dorm room blog into a multimillion-dollar empire. Here’s how he did it, and how you can, too.
Covering the same topics as Sethi’s popular newsletter, expect practical entrepreneurial tips on mentorship, automation, and how to make your business stand out.