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GPT‑3 vs GPT‑4: Understanding the Latest AI Language Models

Read this guide to learn the differences between GPT‑3 and GPT‑4 and discover which is a better model for your business.

Over the last few years, OpenAI has made a large splash with GPT-3 and the recently released GPT-4. While we've heard more about these language models in the last few months than in the last few years, GPT-3 was actually released in 2020. However, it became open to the public in 2021, making it more accessible to individuals worldwide.

GPT-4 is currently only available with a paid plan that requires you to purchase tokens. But anyone can create a login and start using GPT-3 for free now.

While it's safe to assume that GPT-4 is just an updated version of GPT-3, there are a few changes you should be aware of to help you determine whether you should purchase tokens and try the newest model.

This article will discuss everything you need to know about GPT-3 vs. GPT-4, including the ChatGPT meaning, what these AI language models are, and how they differ from other large language models. Continue reading to learn how these GPT models will affect businesses moving forward.

What is ChatGPT?

ChatGPT is a language model that uses natural language processing and artificial intelligence to have human-like text conversations and perform tasks. It's used to generate natural language text and has advanced capabilities that can be used for various business purposes.

People have used ChatGPT to help them write articles and books, find bugs in development codes, solve complex problems, and even diagnose illnesses. This language model can answer questions and perform tasks like writing messages, code, and emails.

It's even intelligent enough to teach you how to perform various tasks. It responds in an informal language that is easy for most people to understand.

ChatGPT was developed by OpenAI, a research company that's responsible for the AI art generator DALL-E-2. This language model has completely disrupted several industries, proving that anyone can use AI for a variety of tasks.

How can you use ChatGPT for business purposes?

There are numerous ways to use ChatGPT for business purposes. Many business owners use AI in marketing even if they don't realize it. For example, you might use AI to help you segment customers or analyze customer behavior.

So how can you use ChatGPT right now? Here are a few ways businesses are already using it:

  • Content generation and creative writing: One of the primary uses of ChatGPT is as an AI content generator. Many companies produce content to attract customers. ChatGPT has been proven effective at developing blogs, social media posts, website copy, and even video scripts.
  • Sales and marketing: As we've mentioned, ChatGPT is effective at creating content, but it can also create sales and marketing copy ranging from headlines to sales scripts and personalized messages for customers.
  • Analytics: ChatGPT can help you sort, organize, and understand your business data. By asking it to draw conclusions based on the metrics you've given, it can help you determine which data is most important and how to use it to make better business decisions.
  • Coding websites: ChatGPT isn't just a content marketer's best friend; it can help developers code. As long as you can give the platform a descriptive prompt, it can help developers work out issues or even change code from one programming language to another. It can also provide much more nuanced instructions that are easier to follow.
  • Assistants: ChatGPT can act as a virtual assistant to help streamline major internal processes by performing administrative tasks like data entry.
  • Answering questions: Many people are using ChatGPT to answer questions instead of search engines because AI can provide insights that are easier to read and digest.

Of course, there are several limitations of ChatGPT as of right now. While it's impressive, it's easy to get caught up in all that it can do and forget to actually fact-check it.

There's an overall lack of quality in its responses, which may not always make sense. Additionally, ChatGPT requires a descriptive prompt to give you in-depth information. Some people are also concerned about the ethical concerns of using ChatGPT, as it can generate text that reflects biases.

If you're using ChatGPT to write content for you, it may be considered plagiarism since the language model pulls information from the web. Because of this issue, it's recommended that creatives use it as an AI writing tool to streamline tasks like brainstorming.

History of GPT-3 and GPT-4

As we've mentioned, there are currently two models available: GPT-3 and GPT-4. However, you can only get free access to GPT-3.

Let's discuss these two GPT models a little more in-depth to help you learn where they came from.


OpenAI released GPT-3 in 2020. However, these language models are only trained in data until a certain point.

For example, the most recently released version of GPT-3 is trained with data up to June 2021, making it more up-to-date. As of today, there are several different models available for text and code completion tasks.


If GPT-3 can accomplish so many tasks, then what is GPT-4?

GPT-4 is the advanced version and most recent iteration of the language model. Released in 2023, it solves many of the issues reported with GPT-3, such as reliability. One of the main issues with GPT-3 is that it often gives false information. So, GPT-4 was developed to improve reliability and accuracy.

In addition to text inputs, GPT-4 can also accept image inputs to help generate captions. Additionally, the new model was designed to be more creative, so instead of writing articles, it can now write songs or scripts in another person's writing style. For instance, you can ask them to write a poem about flowers in the style of Robert Frost.

Key differences between GPT-3 vs. GPT-4

We've already touched on some key differences between GPT-3 and GPT-4, mainly that GPT-4 is an updated version that's more creative and can accomplish more tasks with greater accuracy.

However, since GPT-4 is currently behind a paid plan, you might wonder whether it's the right solution for you and your business. Here are a few key differences between GPT-3 vs. GPT-4 to help you make the right decision:


GPT-4 vs. GPT-3 performance depends on several factors. Ultimately, the language model's performance is based on how well it produces valuable insights and meaningful responses.

The performance of GTP-4 vs. GPT-3 is much better because it has more parameters, improving its accuracy to provide more in-depth information.


GPT-4 was developed to be more creative than its previous version and can even learn your writing style.

For instance, your business has a brand with a specific personality and tone. GPT-4 can take this into consideration when crafting copy and creating visuals to streamline your marketing efforts.


Parameters aren't a feature that a user sees; they're the internal coding of the language model that determines how it leans and creates. More parameters mean a more powerful language model.

GPT-3 AI has billions of parameters, and there's currently no information telling us how many more parameters GPT-4 has, but we can expect that number to be even higher.

Since more parameters mean better accuracy and performance, GPT-4 will be used for more complex tasks that require more understanding and creativity that GPT-3 couldn't handle.


One of the most common issues with GPT-3 is that the responses sometimes don't make sense. GPT-4 is more accurate, providing more relevant information about the prompt.

In simple terms, GPT-4 is less likely to give you incorrect answers or those that simply don't make sense.

Use cases

Businesses and applications already use ChatGPT in combination with marketing automation tools. They've integrated ChatGPT with chatbots and virtual assistants to handle conversations and make responses more accurate and streamlined.

However, GPT-4 has even more uses because it's more creative and can understand images instead of simple text prompts. GPT-4 can process both text and image, handling complex tasks involved with language and visual assets.

The future of GPT-4 for businesses

GPT-4 is the latest AI model and will eventually completely replace the less accurate and creative GPT-3 model. GPT-3 has already been proven effective at streamlining various internal and external business processes, ranging from analytics to customer interactions.

AI is the future, so your business must start learning about GPT-4 as soon as possible and find ways to implement it in your daily operations.

So what does ChatGPT mean for your business? Here are a few benefits of using it:

  • Increase efficiency and productivity: GPT-4 can perform a variety of tasks for you, allowing you to focus on more pressing business initiatives. Eliminating repetitive and time-consuming tasks frees up resources throughout the business, increasing productivity.
  • Improved customer experience: GPT-4 can enhance the customer experience by helping you create automated responses when combined with chatbots, email services, and customer service platforms. For instance, it can craft email responses and automatically generate responses based on customer inquiries.
  • Cost reduction: When you increase productivity and efficiency, you reduce your overall costs. While AI isn't quite ready to replace human workers, using it in your everyday operations can free up your employees' time to focus on more important tasks that AI can't perform.

GPT-3 vs. GPT-4: Which is better for my business?

If you want to save money and avoid paying for GPT-4, you can use GPT-3 for free. However, GPT-4 will eventually replace GPT-3 because it's more accurate and creative.

Ultimately, there is no right or wrong answer to which is better for your business. While GPT-4 outperforms GPT-3 on various benchmarks and can process text on a more advanced level, they are both beneficial for your business.

But if you intend to use ChatGPT throughout your operations, GPT-4 may be the better option. Meanwhile, if you just want to experiment with AI and learn about its impressive capabilities, you'll benefit from the free GPT-3.

ChatGPT can improve your marketing operations to enhance campaigns and delight customers. You can use AI to perform various tasks and improve your email marketing campaigns with better, more creative copy that gets results.

To learn more about the impressive capabilities of ChatGPT, check out Mailchimp. Mailchimp offers various resources and tools to help you discover how AI can improve your marketing strategies and overall business processes. Try Mailchimp today.

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