As the name suggests, marketing automation is a kind of technology that lets you establish systems to automate everyday marketing tasks, reducing the amount of time and effort it takes for you to communicate with your audience in timely and relevant ways.
Marketing automation can be set up with less effort than you may think. And, it’s good for all types of businesses, since it lets you easily and consistently serve every unique segment of your audience with the right messages at the right time.
“Many people have the misconception that marketing automation is only for e-commerce businesses, but they can be used for much more than abandoned cart messaging,” says Sean Fletcher, Product Marketing Manager at Mailchimp. “They can help drive growth at every type of organization, including manufacturers, financial services firms, non-profits, restaurants, retailers, consultancies, and more.”
Learn how to use automation powered by audience data to deepen relationships and grow your business.