It’s no secret—our Mailchimp partners are phenomenal. This community of experts boasts some of the best email marketers around. Every day, partners help clients achieve their marketing goals. But many also donate their professional skills to worthy causes, helping nonprofits expand their reach so they can focus on their mission.
Kristy McCarley, owner of Pure Firefly, is one of these partners. The Guild of Scenic Artists—an organization dedicated to fostering community and providing educational resources for artists in this industry—was planning to launch their first public webinar for both members and non-members, but needed help to ensure its success. Kristy and the team at Pure Firefly stepped in with a marketing plan to do just that. Here, we sat down with Kristy to chat about professional giving.