In a world where the food supply chain can often be costly, wasteful, and unhealthy, one business is leading the charge for change in its own backyard. Farm to People offers a convenient alternative to farm stands, community-supported agriculture (CSAs), and farmers markets in New York, with flexible delivery options tailored to customer preferences.
Founded by native New Yorker Michael Robinov, the business is committed to redefining the way people get food to their tables, prioritizing fresh, high-quality produce, meat, dairy, and more sourced directly from trustworthy farmers and producers. But to accomplish this mission, Michael has learned to tap into the power of being small and local and has built Farm to People by sticking to his ideals.
This approach is supported by a comprehensive content marketing strategy—carried out with the help of Mailchimp—to educate audiences on how healthy food choices and sustainable produce systems go hand in hand.
Recently, we had the opportunity to chat with Michael about the ways small, local businesses can use the power of community, service, and sustainability to be successful. Here are 3 of our key takeaways.