Small businesses often struggle with marketing themselves. Whether you’re a marketing solopreneur or part of an agency, it’s difficult to dedicate resources to growing your business and industry reputation—even if that’s precisely what you do for your clients. (Oh, the irony!)
At Mailchimp & Co, we know all too well that marketers often de-prioritize marketing themselves—time’s always at a premium, after all, and you’d rather be billing. But the reality is that any business—of any size—needs to keep the pipeline full. Luckily, there’s an easy way to boost your discoverability, increase your conversions, and fast track business growth: SEO.
Reaching Google’s first page can sometimes seem like a daunting task. Most marketing professionals know what search engine optimization (SEO) is, but it’s easy to overcomplicate the matter. (That’s not surprising, considering entire PhD dissertations have been written on the topic of gaming the Google algorithm!)
Although there’s no cut-and-dry formula to make it to #1, optimizing your website for search doesn’t need to be time consuming or complicated. In fact, a few simple-to-implement tweaks will often help bump your website’s search presence significantly, which can have a big impact on your bottom line.
We know marketers come in all stripes, and we’re not all SEO experts. Luckily, there are Mailchimp partners who live and breathe search engine everything. We’ve consulted 2 top experts—Christine Darby and Robbie Kohli—to bring you SEO tips you can apply to your own business, and your clients’, too. Here are their top 6 tips for climbing the rankings.