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Create Instagram ads

Show off your brand and find new fans

Your people are out there. Add Instagram ads to your Mailchimp campaigns to reach new audiences, build brand awareness, and sell more stuff.

Example of an Instagram ad that reads shop our spring collection.

Use your Mailchimp data to create Instagram campaigns people will love.

More than one way to target an audience

  • Find new people

    Use your best contacts to find new people with similar interests.

  • Target your contacts

    Reach out to people who already love you and your stuff.

  • Define your reach

    Zero in on specific demographics and interests to build an audience.

  • Retarget site visitors

    Reconnect with people on your social channels after they leave your site.

Instagram Ads

Illustration of a kangaroo jumping through a hole

Get people’s attention, bring them back to your site

Keep people interested in your stuff even after they leave your site with an Instagram retargeting ad. Your visitors will see your ads while browsing on Instagram or Facebook, giving them a clear path back to your site when they’re ready to buy.

See what people like best

When you connect your store, you can see how your ads grow your sales, get you new customers, and boost your ROI. It all works together to help you make smarter decisions.

Illustration of two turkeys

Find more people like your biggest fans

You can use your Mailchimp contact list to target people who’re similar to your top customers and more likely to love all your stuff.

Create new campaigns quickly

We make it easy to create ads for your campaigns. It’s all in Mailchimp, so you can create, buy, and track results of your ads in one familiar place.

Create an ad in a few steps

  • Choose who will see your ad and set your budget. You can target people like your contacts or pick certain demographics.

    Audience and budget section of the Instagram ad builder
  • Add some eye-catching content and messaging, then choose a clear call to action. We’ll walk you through it step by step.

    Content step of the Instagram ad builder where you add images and a headline
  • Check out your ad one last time, then hit submit. You’ll start seeing reports within 24 hours with likes, sales, and more.

    Example of an Instagram ad that reads Shop Now
Audience and budget section of the Instagram ad builder
Content step of the Instagram ad builder where you add images and a headline
Example of an Instagram ad that reads Shop Now

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“I really like how easy it is to select your target audience. If you want your audience to be similar to your email subscribers, you can just match that list so it’s as cost-effective as possible.”

Christi Lee, marketing manager of The Harvard Shop


  • Instagram ad campaigns can be highly cost-effective. This is especially true because, depending on the pricing model you choose, you may only pay when your ad generates an impression or click. Thus, you only pay when your Instagram ad achieves a goal.

    Additionally, Instagram is one of the most popular social media channels in the world. You can reach a massive audience by using Instagram ads and gain access to valuable analytics as well. Once you learn how to make Instagram ads that truly connect with your target audience, you can grow your following and further establish your brand identity.

  • Instagram ads can serve as a versatile marketing tool for your business. Ads on Instagram can appear on a user’s main feed, on the Explore page, or in Instagram Stories. Additionally, you can hone in on certain segments of your audience by creating targeted ads on Instagram that can reach those who are a certain age or live in a particular location. Once you create an Instagram ad in Mailchimp and begin a campaign, you’ll be able to review analytics to see how well the campaign is performing and how people are interacting with your ads.

  • You can quickly and easily create an Instagram ad in Mailchimp using the ad builder. With Mailchimp’s ad builder, you can build an ad from scratch, use one of our Instagram campaign templates, or make use of our Creative Assistant. Our Creative Assistant is an AI-powered design tool that enables you to create on-brand digital assets that you can use across various channels.

  • You can create and run Instagram ads via Mailchimp by following a few simple steps. To get started making Instagram ads, ensure that your business’s Facebook and Instagram accounts are connected. Once they are, connect your business’s Facebook page to Mailchimp.

    Once your business’s Facebook page is connected, you can choose your audience. With targeted ads on Instagram, you can cater your ads to specific segments of your audience based on factors such as past behavior, customer interests, website visitor, and more.

    The next step is determining your budget. Depending on the type of campaign you choose, the cost of your ads may be determined by a bidding model, the number of clicks they generate, or the number of impressions they make. When you set your budget, you’ll specify the maximum amount you want to spend on Mailchimp Instagram ads.

    The last step in creating an Instagram ad in Mailchimp is designing your ad. Add a single image, multiple images, graphics, or GIFs, depending on what you want people to see. Using Mailchimp’s Creative Assistant, you can access a wide range of Instagram campaign templates and easily create on-brand digital assets.

    After you’ve created an Instagram ad in Mailchimp, you’ll need to submit it to Facebook for review. We’ll notify you once your ad has been approved, and then you’ll be free to kick off your Instagram ad campaign.

Create your first ad today

You can design an Instagram ad in 30 minutes or less.

More ways to find your people