Consider your target audience
Before settling on a font and typeface that is right for your website, consider the audience you intend to reach along with the overall purpose or mission you have set for your site and online presence. For brands that intend to reach an audience that is older or even elderly, using strong, bold, serif (or traditional sans serif) fonts may work best. If you have a brand that is funky, unique and loves to play around with messaging, you can have a bit more fun when it comes to finding a silly font, even if you choose a typeface that is unique and one-of-a-kind.
When you choose to keep your target audience in mind while searching for and selecting fonts for your business and brand, keep the following in mind:
- The age range of individuals you intend to reach
- The location/zip code/neighborhood of the individuals you intend to reach with your website and online presence
- The gender of those you wish to appeal to with the typeface(s) you select for your website
- Various hobbies and/or interests of your prospective customers and clients, which may help you in your journey to finding the best fonts possible
- How your audience will find or discover your website based on the type of products or services you have to offer
Envision the message you wish to convey
Another way to help with picking out the best font for website projects is to envision the message you wish to convey to your target audience. Are you trying to drum up business and walkthrough traffic for a local service provider, or are you working on cultivating a world-class brand that is known by everyone from around the world? In order to find a typeface that is genuinely appropriate and fitting for your business and brand, you will need to consider and set goals while envisioning the message you wish to convey with your new venture.
Having a solid message and tone in place for your business and brand goes a long way, whether you are building a website, choosing a logo, or even selecting the font and typeface that is ideal for your online presence.
Find a web-friendly font
If you have plans to change fonts in HTML or if you enjoy complete control and flexibility when it comes to managing your font choices and your typefaces online, you should seek out a web-friendly font. Web-friendly fonts are fonts that can be utilized on all websites around the world globally without loading or display issues. While most generic and web-friendly fonts can be loaded with every web browser and device today, there are also many alternative font websites that require additional scripts and plugins to work. Some of the most web-friendly fonts to consider using if you are just getting started with fonts and typefaces for the first time include:
- Times New Roman
- Trebuchet MS
Compare font websites
Not all font websites and online directories are the same, which is why it is so important to take the time to research and compare your options before you begin downloading and installing new fonts of your own.
Whenever you are in the market for new fonts, keep in mind that while some fonts are free to download and use, others are only available for a premium price, while some may require you to provide written credit in order to use the font for your own business venture. In order to find the best fonts for your business, take the time to compare some of today's top font websites to find an online community and resource that is right for you and all of your font downloading and installation needs.
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Best fonts for websites
Once you begin designing a website, you will need to choose which fonts and typefaces you would also like to install and use throughout your site. Finding the best fonts for websites is subjective, as not all fonts appear or are used in the same manner. Knowing where you can find the best font for website development projects can help you to save time as you streamline your efforts in seeking out and selecting the typography you wish to use for your latest website.
Finding the best fonts online is subjective, although there are many different communities and platforms that are known for the font libraries they offer today. Some of the most well-known font providers and websites for downloading and finding both recreational and commercial fonts today include:
For those who are just being introduced to the world of fonts and typefaces or for those who are playing around with fonts and testing the limits of their potential and creativity, DaFont is an excellent resource tool to help you get started. DaFont offers thousands of fonts that are categorized based on style, look, and theme. Both free and commercial fonts are available to immediately download from DaFont, making DaFont one of our all-time favorites when it comes to finding a fresh new font for just about any project or web development endeavor.
What started as an overly ambitious web project has since turned into a global phenomenon, at least for those who love and enjoy using fonts on a regular basis. Google Fonts provides nearly 1,000 fonts to choose from which can be implemented onto just about any website with the use of a built-in script. Unlike other fonts, Google Fonts calls for fonts to load based on various scripts. For users, it is even possible to edit the size, blondness, slant, width, and overall thickness of individual fonts before generating the code used to properly display the fonts on your own website. All website builders use a default font and/or font family, so it's crucial to be aware of your different options, whether you want to use Google fonts or another type of font family to build your website.
For those who are in the market for commercial fonts but wish to wade through searching for commercial vs. recreational and licensing issues, Font Squirrel delivers. Font Squirrel is useful for just about anyone who is in the market for printing materials or building websites. Whether you are looking for a font to use for a logo, a book you are printing, or even specific headers throughout your site or an online promotional ad, you can find the typefaces you need with Font Squirrel.
If you are someone who enjoys the simplified nature of searching for fonts and comparing typefaces without all of the fancy design and showcasing, FFonts may be the perfect website for fonts regardless of the type of site and project you are working on. With FFonts, you can browse more than 100,000 available fonts on the site itself without being redirected or linked to another website that is not connected to the FFonts community itself.
For a modern twist when it comes to searching for new fonts and typefaces, give FontSpace a try. FontSpace features an immense library of more than 64,000 fonts in total from users and typeface designers from all around the world. Using FontSpace is simplistic, straightforward, and extremely satisfying, especially for those who enjoy easily categorizing and organizing fonts during their research. While using FontSpace, it is possible to preview fonts immediately, organize typefaces based on popularity and downloads, or even search for fonts that do not require additional licensing or fees to get started with the typeface right away.
A unique choice for this list, Unblast takes a bit of a more modern approach to sharing and displaying fonts for users before they download them. With Unblast, you can preview fonts on various backgrounds and with unique designs to help determine if the typeface is right for your own brand and the logo you envision for your business. You can use Unblast for more than just browsing and downloading fonts, too. Unblast also provides valuable insight into specific fonts and typefaces based on the profession(s) and industries you plan to represent with the use of your new fonts.
How to pair fonts effectively
Whether you use sans serif or serif font, one of the most important aspects is that they go well together. Of course, you should only use web safe fonts that are highly readable and attractive. There are many font styles to choose from, and finding the best fonts for websites depends on your unique branding. There are several ways you can pair fonts. Whether using free and paid fonts or one of the other, you can choose several popular typefaces to enhance your overall website design. Here are a few tips to help you pair fonts effectively:
Use the same family
Website fonts on the same site should be from the same font family because they complement each other. Using Google fonts from the same family will help you narrow down your choices and ensure you're not using any overly creative fonts for websites that impact reality. We recommend pairing two fonts from the same family to keep your website simple if you don't have the help of web designers.
Consider line weight
The best fonts for websites complement one another. Using fonts of different weights, such as a bold italic font with a skinnier one, can help one stand out. Thicker fonts, whether they're sans serif or serif, are easier to read and can provide contrast.
Try both sans serif and serif
Yes, choosing fonts from the same font family will automatically look good, whether it's for headlines or body text. For instance, you can use a bolder serif font for headlines and a thinner serif font for body text. However, you can also pair serif and sans serif fonts together on the same page.
Serif fonts are more decorative because they have feet, while sans serif fonts are more modern. However, you can pair them together. For instance, you can use sans serif for body text and a serif font for headlines and vice versa.
The most important rule in web design is not mixing too many fonts. As a general rule, you should choose three fonts you use throughout your website.
Only use similar fonts
When selecting fonts for websites, it's crucial to avoid pairing two distinct fonts together. Instead, you want them to complement one another. It doesn't matter if they're both web safe fonts; too much contrast between fonts for websites can make them difficult to read and confuse your visitors.
Examples of font pairings
To help you choose the right fonts for websites, here are a few examples of pairings that are considered highly legible and attractive:
- Oswald & Lato: Oswald and Leto are both sans serif typefaces available in various line heights and weights. Because they're from the same font family, they look similar, but Oswald typically stands out more for being slightly bolder, allowing you to use different line weights to add contrast.
- Helvetica Neue & Garamond: Helvetica Neue is a sans serif, while Garamond is a serif. However, even though they come from different font families, they pair well together because they offer contrast.
- Orpheus Pro Bold & Twentieth Century: This is another example of combining fonts from different families. Orpheus Pro Bold is a serif font with an old-timey feel, making it a great serif font for news publications. However, when paired with Twentieth Century, we're brought into the modern day.
Typography hierarchy is how information is organized on a page using your chosen font.
In other terms, larger fonts usually denote headlines or titles, while smaller fonts are used for body text. Typography gives content hierarchy and structure, telling website visitors the most important information first.
Size, weight, color, contrast, case, and position are all used to determine hierarchy and help guide a user's eyes through a page online.
How to create typography hierarchy on your website
Typography hierarchy is crucial for any website, regardless of font type. This hierarchy will help you organize content and make it easy to read. Here's how you can use typography hierarchy on your website.
1. Establish a clear hierarchy
You can choose fonts of various sizes, weights, and heights to determine how to display the most important content. All page designs should have a heading, subheading, and body text to help you organize a page.
2. Choose font families
Once you've determined your hierarchy, choose font families that make the most sense based on your branding. For instance, you may use sans serifs for body text and serifs for headlines.
3. Determine font sizes
Headings must be larger than the body text for clear reasons. You want your visitors to know what to expect when they land on a page.
4. Use font weights and styles
Various font weights and styles can help specific elements of your webpage stand out. The bolder something is, the more it will stand out, so bold text is typically used for headlines.
5. Use color
You're not limited to the colors you can use on your website as long as it makes sense based on your branding. Using certain colors makes a page appear more organized in ways line height or weight can't, allowing you to organize different types of content on the same page.
6. Test and refine
Graphic designers go through multiple fonts to determine what works best for websites. Finding the best fonts for websites depends on various factors, and every website is different. Testing and refining your typography hierarchy can help you determine which fonts, colors, line heights, and weights are most effective.