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What is the Best Font for Emails?

Want to improve the quality of your professional or marketing emails? Make sure you’re using an email‑friendly font. Learn more about the best fonts for email.

Email is an essential part of the lives of individuals and groups of people around the globe today. During the first half of 2022, 3.333.2 billion emails were sent each day for both business and personal purposes.

According to research results reported by The Radicati Group, Inc., a technology market research firm in Palo Alto, CA, this number has increased from 319.6 billion in 2021.

This figure translates to 3.5 million emails sent per second from January to June of this year. Current projections are that by 2025, upwards of 376 billion emails will be sent and received daily. With this rate of constant email traffic, the competition for readership is huge, and only well-designed messages capture attention.

Which is the best font for emails? One of the most important aspects of designing high-quality messages is using the best font for email.

In your email marketing campaigns, the font you use can have a strong impact on how your prospects perceive your brand. Fonts have definite personality traits that can, at times, seriously interfere with the effect of your message.

Font design and size can add to or detract from professional communications and business email of all kinds. Fonts that are difficult to read, in which Fs resemble Ps and Cs look like Gs, stifle email marketing campaigns.

Yet, by choosing a top-rated font style and size, you can experience impressive spikes in your email readership. These spikes can lead to ongoing upward trends once you know which is the best font for emails.

What are email safe or web safe fonts?

Email-safe fonts are reader-friendly. They are easy to read or scan quickly, and they appear visually correct in all of the leading email provider platforms. You want each email to accurately reveal the tone and intent of your brand and message.

Most people spend no more than 10 to 12 seconds reading or scanning a business email. Along with a dynamic or clever subject line and captivating visuals, typography is a major design element of your email. To gain new clients and greater conversion rates, you need to select top-rated fonts when you write an email.

For the best results with your company emails and email marketing campaigns, choose font styles and sizes that enhance your brand. Your email fonts should align with the design and tone of your brand and products. They should be attractive, have clarity, and encourage the viewer to read your content. Then they can be counted as a best font for email.

The two primary font styles

The two main types of font to consider for your email content are serif and sans serif. Serif font designs include a small serif or tail at the end of each character. The most frequently used different fonts of this type are Times New Roman and Georgia. Sans-serif fonts do not have tails on their characters. The most common fonts of this type in use today are Arial and Helvetica.

8 email-friendly fonts for use in email

8 typefaces that are email-safe for use in all of the leading email provider services today include the following:

  • Arial
  • Helvetica
  • Times New Roman
  • Georgia
  • Tahoma
  • Verdana
  • Courier New
  • Trebuchet MS

Arial font advantages

Arial font gives your email messages a look of classy, yet simple elegance. The soft curves of its design keep your message from appearing stiff or formal. This font is easy to read in multiple sizes, and it complements many styles of graphic design.

As an appealing and easy-to-read contemporary font, Arial is email-friendly. Its streamlined modern appearance makes it an ideal choice for email body content. This sans-serif font is also recommended for use in major headings, charts, and visual designs for your messages.

Benefits of Helvetica font

As an attractive sans-serif font, Helvetica is commonly used in email messages. It is especially appealing for creating attention-getting titles and phrases. Yet, the letters in this font are closely spaced. This feature can make medium-length and long email text somewhat difficult to read.

Helvetica is used frequently across all types of digital content. Although popular today for email text, it does not give your copy a dynamic or unique look. Yet, it is an email-safe font. You can count on it to render well in all of the major email provider systems.

Qualities of Times New Roman font

Many web users choose Times New Roman as their default font. This email-safe font belongs to the serif font family and is one of the best-known typefaces in use. However, its narrow letter design makes Times New Roman best for use in your major email headings. Using this font in the body of your message can make the content a slow read.

For a casual or artsy look, you can try mixing this font with a more trendy style. This familiar typeface has actually been in use for nearly a century. It requires less page space than multiple fonts. Yet, the narrow characters can make scanning content tiring for the eyes.

Features of Georgia font

Georgia is an ideal font for email content. As a serif typeface, it lends a professional, credible appearance to your messages. For this reason, Georgia font is often used in books, newspapers, and other printed materials. It provides easy reading of emails due to its widely spaced characters.

Especially for long email text, this Microsoft font offers easy reading free of eye strain. The classic design of this font is preferred by many businesses, both established firms and startups. You can also mix Georgia font with more creative typefaces for a fresh, updated look.

Advantages of Tahoma font

Tahoma is part of the sans-serif font family and is ideal for use in email content. It was originally designed for on-screen text. A major feature of this typeface is the equal length of the upper and lower-case characters.

Tahoma has similarities to Verdana, although Tahoma features slimmer letters that are more closely spaced. Introduced by Microsoft, this font is helpful when creating text boxes or text within graphic designs. It is ideal for fitting text into small spaces without creating a cramped visual effect.

Benefits of Verdana font

Verdana is a sans-serif font that was created for low-resolution screens. It has upper and lower-case characters that are wide and easy to read in email copy. The space between letters is also helpful for creating long emails that are easy to scan quickly. It is also a bold, attractive font to use for your business email name.

Verdana is popular with web users, especially for designing email messages. Its simple, bold lines make this font extremely legible, earning it praise and frequent use as a leading email typeface. The name “Verdana” was formed by the font designer for his daughter by combining the word “verdant” with her name, “Ana.”

Courier New font qualities

Courier New is an excellent typeface to use in the email content. It is from the font family of slab-serif, a type of serif font. It looks similar to a traditional typewriter font and is often used for manuscripts and detailed reports.

This very legible font is used on many web pages and in online sales catalogs. Many people who were once accustomed to the Courier typewriter fonts feel at home now using Courier New as a digital font. It is quite email-safe as well.

Characteristics of Trebuchet MS

This simple serif font was developed by Microsoft and is known for its clean and modern appearance. Originally deemed a "good web design font" for its ease of scanning at small sizes, it's become a suitable choice for titles and headings. This typeface is also slightly condensed and available in a range of weights to fit your specific application.

Trebuchet MS has a friendly and informal style, making you appear more approachable in your emails. This font is a commonly used as an alternative to Arial and Verdana and is popular in both print and digital media.

Best font size for email

Your email font should not be extremely large or too small. There are no standard recommended font sizes for headlines or body text. However, your chosen email typeface should be no less than 10 points and no greater than 16 points. A very large font size dominates email content and may appear distorted or out of place in some email provider platforms.

If your message typeface is too small, your clients or prospective customers typically skip reading it. This can create problems, especially in transactional emails. Take time to send yourself test emails to ensure their good quality and readability before sending to a group. This is especially helpful if you are launching a marketing campaign or sending large numbers of sales announcements. This testing process will help you determine the best font size for email.

Best font for email signature

Ensure that your favorite font qualifies as a 'best signature font' for email. To appeal to businesses of all sizes, types, and structures in your emails, experts often recommend the following choices as the best font for email signatures:

  • Poppins
  • Tahoma
  • Arial
  • Helvetica
  • Georgia

These fonts all look professional and give customers and prospects feelings of trust and confidence in your message and brand. When you select any of them, you are using a recommended 'best signature font.' When choosing your signature font, make sure that it complements and aligns with all logos, images, or other email visual content. If you choose Poppins, one of the suggested web-safe fonts, it is a good idea to also select a fallback font (email-safe) like Arial.

Best font for email newsletters

Email newsletter designers and writers are faced with the task of including a large amount of information in small spaces. They also favor streamlined, sophisticated typefaces that promote a good click through rate. These fonts must be email-friendly to ensure excellent quality content readership across all email provider systems. Since email real estate is limited in size, the following fonts are frequently used for this purpose:

  • Oswald
  • Tahoma
  • Arial

Mailchimp offers innovative advice, examples, and templates to assist you in creating top-quality email newsletters.

The right font makes your emails pop

Your selection of font style and size can strongly impact the success of your email marketing messages. Your customers and prospects perceive your brand, products, and services according to their reactions to your email presentations. The quality of your message content can actually boost or inhibit your brand promotions.

With the use of a clear, attractive font style and size and a streamlined color scheme and design, your emails will pop. Companies of all types and sizes respond best to messages that display high-caliber design elements and are an easy read. Place top value on these two tips for creating your email marketing messages. When you do, you are on your way to heights of greater brand success.

Mailchimp is an excellent platform for email marketing. Consult this outstanding source for answers to all of your email questions. This fine team provides expert advice and assistance with the use of their designs, templates, and many diverse options. They can help you create your brand's optimal-quality email marketing campaigns.

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